Taiwanese company Apex Medical has this past week announced a name change as part of a major rebranding drive. The new brand name “Wellell” is a neologism, or a portmanteau to be precise, which has been created by combining the words “wellbeing” and “wellspring”. “For us, Wellell means the source of healthiness – supporting a […]
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SMART Global Holdings has announced a rebrand, changing its name and identity to “SGH”, which the American firm says will “better symbolise its role in the SGH family of companies”. The California-headquartered outfit, which specialises in the design and manufacturing of electronics for computing, memory, and speciality LED solutions, also says the new look signifies […]
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The Pacific Bridge Companies (TPBC), a conglomerate of international financial advisory firms spanning the U.S. and Asia, has introduced a new logo design. TPBC says it “served as a bridge over the Pacific Ocean” when it was founded in 1992, with the aim of connecting advisers across the financial services industry to help people and […]
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Personica, a marketing and analytics platform created specifically for restaurants, has launched its new identity, changed from its former brand Fishbowl. Founded 20 years ago by a team of restaurant professionals who wanted a better way to connect with their guests, the Fishbowl brand claims to have invented the “eClub” – effectively an email marketing […]
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Renfro Corporation, a leading manufacturer and marketer of some of the world’s most famous sock brands, has rebranded to Renfro Brands. The name change is accompanied by a new visual identity, inclusive of a redesigned logo, and the launch of a new direct-to-consumer marketplace called “Loops & Wales”. The new look has been developed by Bruce […]
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Conran Design Group has created the logo and branding for the just launched, subscription-based web security company, Clario. With their bloated software, malware, and endless popups, antivirus companies seem to have gotten a bad reputation. To challenge this, Conran has come up with a visual and verbal identity for London-based Clario that is claimed “humanises, […]
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Major League Rugby (MLR), which is only in its third professional season in the United States, has announced the unveiling of its latest Dallas franchise. Based in the Dallas–Fort Worth metroplex, commonly referred to as DFW, the Dallas Jackals will join the Austin Gilgronis and Houston Sabercats as the third team to be based in […]
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