d.studio Brands New Magazine Marketing Body, ‘Magnetic’

d.studio has created branding and advertising for Magnetic, the new marketing body for magazines in the UK. “The name and brand identity was built on the idea of ‘the power of attraction’, which is an intrinsic quality of magazines and reflects their ability to attract highly engaged people bound by a common interest,” explain the […]
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Co-operative Pharmacy Rebrands as ‘Well’

Following its £620million acquisition by Bestway Group last October, Co-operative Pharmacy, the UK’s largest independent pharmacy chain, is re-launching under the new name Well. The launch and re-brand of 780 Co-operative Pharmacy branches to Well, separates the business from the previous parent company; and kick-starts a five-year expansion strategy. As demand grows, due to factors […]
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Frank, Bright & Abel Give HR Organisation CIPD New Identity

London-based creative communication specialists Frank, Bright & Abel (FB&A) have created a new brand positioning for the CIPD – the professional body for HR and people development. The scope of work carried out by FB&A – including messaging, tone of voice and visual brand – was said to have been informed by the CIPD’s newly-defined purpose: “Championing Better […]
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Creative Tonic Rebrands Expert Network, ‘Guidepoint Global’

Guidepoint Global, a global expert network, has recently announced a revitalised brand, including a shortened name, new logo, and modernised website. “After a top-to-bottom self-examination across Guidepoint’s worldwide offices, we’ve developed a new image that we feel reflects our brand’s purpose, promise, and the values that unite our employees in service of our clients,” said […]
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TRÜF Creative Helps Brand Investment Firm, ‘ECHO’

Echo is a U.S. investment firm for millennial entrepreneurs involved in the consumer packaged goods industry. The business turned to California-based design agency TRÜF Creative, wanting a brand identity that reflected the company’s “forward-thinking edge” while maintaining a professional image. “Simple shapes and unique colours create the repeating ECHO letterforms in the name, while the […]
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Identity Design for Accountancy Firm, ‘vHM’

Having been in business for more than 75 years, German accountancy firm “Dres. M. u. R. Beker Rechtsanwaltsgesellschaft” specialises in providing tax advice to health professionals. For about ten years, Christiane von Heyden and Susanne Mößner have been its managing directors and principal owners. On the occasion of a corporate redesign, the company’s name was […]
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Concept Logo Design for Qatar Jet Fuel Company

Hungarian graphic designer Sandor Szalay has come up with this identity design proposal for the Qatar Jet Fuel Company (QJet). The logo takes as its starting point the image of a falcon, which is the current symbol of QJet. However, Sandor’s reworking is considerably more bolder and dynamic, and also performs a structural function by […]
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