Ad Platform Extreme Reach Unveils New Logo Design
Video ad serving platform, Extreme Reach, has revealed ‘XR’, its new company brand.
The American firm’s software is claimed to serve over 1,000 brands, agencies, and studios around the world.
Thus far in 2024 alone, the platform has reportedly delivered 19,000 TV and digital media ads in 130 countries.
“The XR brand launch follows a period of completing key integrations to provide clients with a single unified platform, transparency and control,” explains Louisa Wong, XR’s CEO.
Adding: “As we transition to XR from Extreme Reach, XR is still the same company you trust to move your creative forward by delivering content to any screen, anywhere in the world, with valuable insights that help transform your business”.
The rebrand comes at the same times as the company’s appointment of Jo Kinsella, a 25-year software veteran who was formerly president of global ad delivery and measurement company, Innovid.
“Jo’s appointment at rebrand was intentional as she is highly respected in our industry and was a trusted advisor throughout this process,” further comments Wong.