Bluemarlin Unveils New Design for ‘Rocks’ Drinks

International brand design agency bluemarlin has rolled in a new design for Rocks range of squashes. The concept encompasses the brand’s entire identity, including packaging, communications and digital, and will support the brand’s plans for growth as it stretches into the competitive ‘Ready to Drink’ category. Bluemarlin says it was charged with discovering a brand […]
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Bluemarlin Redesigns ‘Sumol’ Soft Drink

International brand design agency bluemarlin has created a new visual identity for Portugal and Angola’s famous soft drink brand, Sumol. With a history that dates back to the 1950s, Sumol is a well-known brand in its home country, Portugal. This new visual identity forms part of Sumol’s ambition to reach a wider audience, especially with […]
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Spike Debuts New Identity Designed by bluemarlin

Integrated brand design agency bluemarlin has created a new identity for U.S. entertainment network, Spike, which debuted across platforms earlier this month. The Viacom-owned entertainment network says it is trying to shift from a male-centric brand positioning to one that appeals to a wider audience. This transformation is being driven by a new brand directive […]
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