Hornall Anderson Helps Redesign Jamie Oliver Range

Chef and campaigner Jamie Oliver has relaunched his range of food products and kitchenware with help from branding and design consultancy Hornall Anderson. It supported Jamie Oliver’s in-house team with developing a new look for the range, which is said to be available in 40 territories around the world. Hornall Anderson says the chef and […]
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Pearlfisher Rebrands Culinary Star, Wolfgang Puck

Pearlfisher New York has re-branded Wolfgang Puck through a revised brand strategy, architecture and visual identity system spanning the celebrity chef’s full portfolio. “In an increasingly competitive landscape and with a wide variety of offerings, audiences and price points, the Wolfgang Puck brand lost some of its single-mindedness,” says an agency spokesperson. Encompassing three key […]
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Branding and Packaging Design for ASDA: ‘Kidchen’

Originally founded in Leeds in 1949, ASDA is today the UK’s second largest supermarket chain. Although its head office still remains in West Yorkshire, the chain is currently owned by American retail giant Walmart. The supermarket retailer stocks food, clothing, general merchandise and toys, including a whole host of own-label brands. Designer Chris Wilson, who […]
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Food Branding and Packaging: Monsieur Appert

Monsieur Appert represents a preserved fruits and vegetables business with a traditional French spirit. The shop uses only natural techniques and ingredients to preserve sweet and savoury produce. The identity and packaging design collectively pay homage to the inventor of airtight food preservation, namely, French chef and confectioner Nicolas Appert. Graphic designers Diogo Nascimento and […]
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