MegaMex Foods Celebrates 10th Anniversary with New Logo

MegaMex Foods, a major player in the $6.5 billion Mexican foods category, is marking its 10th anniversary by unveiling a new corporate logo and mission statement, “Reimagining Mexican Flavor”. Headquartered in Orange County, California, the business was founded in 2009 as a joint venture between two big names in the food industry, Hormel Foods in […]
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Pentagram Rebrands U.S. Restaurant Chain, Tender Greens

Pentagram has rebranded U.S. restaurant chain, Tender Greens. With 24 branches currently in California, the business has undergone an identity overhaul as it plans to expand nationally in 2018. The refreshed look includes a new logo, custom font, mobile app, website, uniforms, packaging, and menus, as well as a restaurant redesign. “Tender Greens is a true […]
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The Clearing Creates New Identity for Chef Tom Kerridge

The Clearing has created the new brand strategy, visual and verbal identity for two Michelin-starred Tom Kerridge’s retail range. Having started out in a Gloucester hotel kitchen, Tom has gone on to become one of the UK’s most recognisable TV chefs. He asked The Clearing to help build a brand that would encapsulate both his character […]
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Bloom Agency Creates Branding for The Cat’s Pyjamas

Leeds-based Bloom Agency has designed the branding and interiors for new Indian street food restaurant, The Cat’s Pyjamas. The brainchild of Michelin Star chef Alfred Prasad and entrepreneur Alison White, the restaurant launched just last month and combines traditional Indian themes with graffiti style designs. The owners have applied this approach to almost every detail […]
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DewGibbons+Partners Designs Logo for Chilean Diner, ‘ONA’

DewGibbons+Partners has created the identity and brand experience for Chilean pop-up dining concept, ONA. Run by chef Marcelo Henriquez, ONA is launching in different London-based venues each month, with the aim being to introduce Chilean food to the British table. The business is named after the now extinct indigenous people of the Tierra del Fuego […]
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Here Unveils Cookbook Design for Yotam Ottolenghi

Here Design have designed the latest cookbook from British chef, Yotam Ottolenghi. The designers say the challenge was to recreate the experience of Yotam Ottolenghi’s restaurant NOPI in book form. Written with long-time collaborator and head chef, Ramael Scully, the cookbook includes over 100 of the most popular dishes from the Soho-based restaurant. “The book […]
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Hornall Anderson Helps Redesign Jamie Oliver Range

Chef and campaigner Jamie Oliver has relaunched his range of food products and kitchenware with help from branding and design consultancy Hornall Anderson. It supported Jamie Oliver’s in-house team with developing a new look for the range, which is said to be available in 40 territories around the world. Hornall Anderson says the chef and […]
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