StormBrands Helps Women in Business to Become ‘Equall’

London Business School’s student organisation Women in Business has debuted a new look described as “a flexible, inclusive, gender-neutral brand that welcomes everybody”. Designed by StormBrands, the refreshed identity also introduces a name change that sees Women in Business transitioning to “Equall”. “The previous logo and identity felt corporate and restrictive, and the update needed […]
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ShopTalk Creates Logo and Identity for ‘WeQual’ Action Group

London design studio ShopTalk has created the branding identity and event collateral for equality-in-business action group, WeQual. Former executive director of the Financial Times and WeQual founder, Katie Litchfield, is aiming to open the doors of executive committees at large British companies listed on the FTSE-350 stock market to women, challenging what she considers to […]
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Adidas Reveals Pharrell Williams Logo

At the beginning of this year, adidas announced a long-term partnership with musician Pharrell Williams. This week for the first time the German sportswear brand has globally released the official logo of the partnership. The equal sign is the leitmotif of the collaboration’s logo. Next to the adidas trefoil, two of the three stripes transform […]
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