Neobank ‘Tend’ Debuts with Logo and Identity by Gretel

New York-based branding and design studio Gretel has created the logo and identity for personal finance platform Tend, which has just launched in the U.S. and Mexico. Dubbed a “digital neo-bank”, Tend’s vision is rooted in three main ideas, namely, community, co-creation, and financial rewards. Using catch lines like “feng-shui your finances”, it plans to […]
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Marshmallow Car Insurance Reveals New Logo and Branding by Studio Output

Marshmallow, pitched as “a car insurance provider with a conscience”, has rebranded with design by Studio Output. The London-based insurtech startup was founded in 2018 by twin brothers Oliver and Alexander Kent-Braham along with David Goate, with the goal of making insurance not only more cheaper and faster but also more inclusive. “Marshmallow want to […]
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Online Dating Site Match Launches New Look by COLLINS

Online dating giant Match has unveiled a refreshed logo and app as part of a brand makeover by COLLINS. The agency says it worked extensively with the organisation’s executive, product, design, and marketing teams to create a new look for the now 25-year-old brand. “Across all touchpoints, ‘Match’ itself became a simple statement and a […]
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Studio Output Rebrands Intelligence Squared

Studio Output has completed the rebrand of Intelligence Squared – a London-headquartered media company that organises live debates and other cultural events around the world covering politics, technology, science and the arts. The refresh includes the introduction of an updated word mark as well as an all-new website design. “To complement the intelligent content, Output […]
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Lavu Unveils New Logo and Branding

Lavu, which is said to be the world’s leading mobile point-of-sale (mPOS) system for restaurants and bars, has revealed a new logo design as part of a branding refresh. Founded in 2010 and headquartered in Albuquerque, New Mexico, the company provides mobile and cloud-based iPad POS solutions not only for restaurants and bars, but also […]
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UK Parliament Reveals New Logo Design by SomeOne

SomeOne has worked with the House of Commons and the House of Lords to develop an updated visual identity for the UK Parliament. The identity, which encompasses, among other things, a refreshed wordmark and new typography, is described as being “digitally-led”. For example, a revised version of the crowned portcullis, the principal symbol of the […]
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Post Typography Helps Brand New ‘Vibrant Cities Lab’

Baltimore-based creative agency Post Typography has helped the U.S. Forest Service (USFS) and American Forests launch a comprehensive new urban forestry resource website and brand. Vibrant Cities Lab is being touted as the go-to source for planners, policymakers, and advocates who are initiating green infrastructure projects in their communities over in the States. “The website […]
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