P&W Creates Logo and Packaging for ‘VITASMART’

Pemberton & Whitefoord LLP has designed the logo and packaging for a new range of female supplements called “VITASMART”. The identity and branding aims to stand out in the growing vitamins, minerals, and supplements (VMS) category, and features a distinct brand marque in the form of a ‘V’ with wings, which is claimed to indicate […]
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Vauxhall Unveils New Logo Design

British car brand Vauxhall has revealed an all-new logo design, presenting what it says is a “confidently British” reworking of its famous griffin emblem. Specific changes to the logo include a move away from the 3D metallic texture that has been present since 2008, in favour of a flat minimalist design, optimised no doubt for […]
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Social Media Link Unveils New Name and Logo

Internet marketing company Social Media Link has announced it has officially changed its name to that of its flagship technology product, Vesta. The latter – dubbed the ‘Swiss Army knife’ of engagement tools – is a Software-as-a-Service (SaaS) platform that reportedly helps elevate a brand’s digital presence, as well as delivering predictive insights. Describing itself […]
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Charlotte Hornets Reveal Name and Logo of New Esports Team

The Charlotte Hornets have revealed the name and logo design for their new esports team. When the next NBA 2K League season gets underway in 2020, the Michael Jordan-owned basketball team’s digital counterpart will compete under the name Hornets Venom GT, becoming the esport league’s 22nd NBA franchise as a result. “The name and logo […]
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Aston Martin Reveals Name and Logo of New Hypercar

Previously known by its codename AM-RB 003, Aston Martin’s latest mid-engined hypercar collaboration with Red Bull Advanced Technologies and Adrian Newey has been officially named the “Valhalla”. Like its forebear, the more track-focused Valkyrie, it takes its name from ancient Norse mythology, according to which Valhalla – literal translation ‘the hall of the fallen’ – […]
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HIRENAMI Announces New Name and Logo

Video content management platform HIRENAMI has announced it has rebranded to vidREACH. The refresh includes a new logo design, messaging, website, and social media campaign. Describing itself as “an engagement platform for sales and marketing, training and coaching, customer success, and hiring”, vidREACH is a cloud-based Software-as-a-Service (SaaS) solution that enables, among other things, recruiters […]
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‘VinFast’, Vietnam’s First Ever Carmaker, Unveils Logo

VinFast, which is setting out to become Vietnam’s first volume car manufacturer, has revealed its new logo ahead of the brand’s official global launch at the 2018 Paris Motor Show in October. As a member of Vingroup, which is currently both the largest real-estate company and largest private enterprise in Vietnam, VinFast’s aim is to […]
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