Ragged Edge Rebrands Venture Capital Firm, Northzone

Venture capital fund Northzone has been given a makeover by London-based branding agency, Ragged Edge. The fund, which has invested in the likes of Spotify, Trustpilot and Kahoot among others, approached the agency because it wanted to elevate its profile not only on the European stage but also internationally. “Since 1996, we’ve made over 150 […]
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Pentagram Creates ‘Utilitarian’ Identity for OpenView

Pentagram’s Natasha Jen and her team have developed a new brand strategy and identity for OpenView, a Boston-based venture capital firm that exclusively invests in emerging software companies. The designers worked with the company to develop everything from their brand positioning and tone of voice, to a new wordmark and custom fonts, to the website […]
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Pentagram Creates New Identity for ‘Index Ventures’

Index Ventures is currently one of Europe’s leading venture capital firms, having collaborated with digital companies like asos, Dropbox, Skype and Soundcloud. Pentagram’s John Rushworth and Eddie Opera have created a new identity and website for the firm that adopts a graphic symbol to reflect the company’s “strong, single-minded culture and style”. “The ‘hand’ serves […]
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Pentagram Creates Identity for VC Firm – ‘First Round’

Pentagram’s Natasha Jen and her team have designed a new identity for venture capital firm, First Round Capital. The new identity launches as First Round celebrates its 10th anniversary this year. Avoiding typical VC imagery like financial symbols and growing trees, the logo adopts a simple line derived from the number “1,” inspired by the […]
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