Volvo Unveils Name and Logo of New Mobility Brand

Volvo has revealed the name and logo of a new brand that the Swedish carmaker says will expand its global mobility operations by providing “on-demand” access to cars and services through a special app. Dubbed simply “M”, and set to debut in Sweden and the US in the spring of 2019, the new service is […]
[READ MORE]

Volvo Teases Logo Design of New Electric Car Brand

Volvo has announced that Polestar, its performance car arm, is to become a new separately-branded electric car company. “Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments,” says […]
[READ MORE]

Catering Identity: Rest Group

Rest Group is an established catering firm from Russia that owns and operates over 20 food outlets. Graphic designer Pavel Emelyanov, who heads agency Eskimo Design Studio in the city of Murmansk, was tasked by Rest Group’s management to create and devise an entirely new identity system. The latter requested something classical and regal in […]
[READ MORE]