Bonaventure, an alternative asset manager focused on the design, construction, and management of properties across the Mid-Atlantic and Southeastern regions of the United States, has announced that it has rebranded Aura, its luxury lifestyle product, as “Attain”. Bosses at the American firm say the new name better reflects the company’s goal to help its residents […]
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Payment’s processor, Yapstone, has introduced a new logo design as part of a branding refresh that comes ahead of a planned global expansion. Headquartered in San Francisco with offices in Santa Monica and Dublin in Ireland, the American firm was founded in 2009, and now claims to process over $20B in payment volume each year. […]
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Japanese car manufacturer Honda has disclosed the name and logo of a brand new SUV model that it plans to launch sometime in 2023. To be named “ZR-V”, the new SUV is set to go on sale across European markets next year, whereupon it will compete in what is known in the automotive trade as […]
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British cheddar brand, Cathedral City, has revealed a new logo and packaging scheme with design by global branding agency, BrandOpus. The overhaul, which also comprises a brand strategy and identity design, is expected to roll out across retailers nationwide this month. According to marketing research firm Kantar Worldpanel Online, the cheese brand currently holds a […]
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Direct to consumer performance sock brand, Endur Apparel, has announced a name change to “Outway” as part of a major identity refresh. Founded only a few years ago in 2016 by ex-professional cyclist turned entrepreneur Rob Fraser, the ‘athletic lifestyle’ brand’s first pair of socks was created out of a 500 sq/ft basement and subsequently […]
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Human resources analytics software ChartHop has announced a rebrand, rolling out a new logo design, look and feel, and website. The SaaS platform says the brand refresh symbolises its “rapid growth and maturity” as well as its “continued commitment to meeting the needs of people-first organisations”. While the company has retained the usage of a […]
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Tech-review website CNET has announced a rebrand that debuts a new logo and site design, among other design elements and content features as part of a modernisation push. Having started life back in 1994 reviewing mainly computers and mobile phones, CNET now claims to produce more than 10 stories an hour across a wide range […]
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