New McLaren F1 Racing Car Gets Livery Design by The Clearing

Branding consultancy The Clearing has designed the livery for McLaren’s newly-revealed F1 racing car. Donning an orange, black and white look, the car’s graphics are said to have been inspired by McLaren’s history, with their first ever victory in 1968 achieved in a car with distinctive orange livery. McLaren have also decided to name the […]
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Supple Studio Creates Identity for TWINE

Supple Studio has created the name and identity for TWINE – a new web platform and app created to help local businesses measure their economic, social and community impact more easily. Funded and created by not-for-profit trust Power to Change, the software aims to be simpler and more user friendly than anything else on the […]
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Saffron Rebrands The Australian Drug Foundation

Global branding agency Saffron has carried out the brand refresh of The Australian Drug Foundation (ADF), an NGO which is said to be the country’s leading institution for drug and alcohol addiction prevention. The project brief included a new strategic position and name, the reorganisation of the ADF brand architecture, and the design of a new […]
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Brand Union Creates New Identity for Scania

Global branding consultancy Brand Union has revealed a new identity for Swedish truck and bus manufacturer, Scania. Created by the agency’s Stockholm office, the refreshed look features a modified griffin symbol as well as a custom typeface. Introduced in 1984, the outgoing griffin mark was created by Swedish artist Carl Fredrik Reuterswärd, best known for his […]
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Handsome Rebrands TP ICAP Stockbrokers

Design studio Handsome has designed a new brand identity and outdoor advertising campaign for what is claimed to be the world’s largest interdealer stockbroker, TP ICAP. An international firm focused on global financial, energy and commodities markets, TP ICAP currently manages a portfolio of businesses, which provide intermediary services, intelligence, trade execution, data and analytics. As […]
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Nebraska Reveals Sesquicentennial Logo

The U.S. state of Nebraska has revealed a special logo design that has been created to mark the state’s 150th anniversary on March 1. To help come up with the design, Ron Sack, head of design at Bailey Lauerman in Omaha, says he and his team spent hours researching Nebraska’s history. Trips to libraries, museums […]
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R-Design Unveils New Logo for Morrisons’ ‘Eat Smart’ Range

R Design has renamed and rebranded Morrisons healthy eating range from NuMe to Eat Smart in an effort to create greater product clarity. “There was confusion around whether it was specifically a diet range, or a healthy-eating range,” says R Design boss Dave Richmond. “People also read it as one word – ‘Nume’.” The new […]
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