Republic Services, the second largest recycling and waste company in the USA, has revealed a new brand positioning and tagline. The company says the goal is to unify its current 30+ go-to-market names under its primary brand, Republic Services. Over the coming months, the company will integrate its marketing efforts centred around a redesigned logo […]
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Run by ex-military personnel Bobby and Tia Rodwell, ODIN CrossFit is a newly founded strength and conditioning facility based in Frederick, Maryland (USA). The duo engaged design studio Tribe, also from Frederick City, to design and develop the branding for their new fitness coaching business. Overseen by principal Seth Sirbaugh, the designers at Tribe created […]
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Pearlfisher’s New York office has created the brand strategy, identity, packaging, and website design for Just Enough of a (Very) Good Thing, a new single serving dessert offering for adults. Just Enough of a (Very) Good Thing comes in six flavours, including Key Lime, Chocolate & Vanilla, Tiramisu and Lemon Cream. In a category where […]
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In a pitch against undisclosed agencies earlier this year, brand design agency The Cabinet was selected to rebrand ‘Creative Access’ – a not-for-profit organisation which tackles the under-representation of ethnic minorities in the UK’s creative industries. Recognising that ‘media cannot reflect society if society is not reflected in the media’, Creative Access provides opportunities for […]
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Oslo 2022 has unveiled a new logo and visual profile for its bid to host the Winter Olympic and Paralympic Games. The city has been shortlisted by the International Olympic Committee (IOC) in the 2022 race alongside China’s capital Beijing and Almaty in Kazakhstan. The logo incorporates Pierre de Coubertin’s Olympic rings as well as […]
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The Honeymakers are an Oxfordshire-based company run by Viktor and Lucy Zaichenko who produce a range of honey from their own honey bees. The duo approached Toast Design to produce a brand identity and styling for their honey that would give the products a professional look and feel, thereby allowing the range to be stocked […]
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West Ham United supporters have endorsed the idea of evolving the club’s crest. Seventy-seven per cent of the thousands of fans that participated in an independent SMG YouGov survey said they backed updating the crest to reflect the club’s history and heritage in a new era. The new design will come into effect following the […]
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Pearlfisher has created the new corporate identity design for 3r Advertising Services, a media group with offices in Beijing, Shanghai, Guangzhou and Chongqing, and whose clients include Ford, Alibaba and JDB, China’s most popular soft drink. Previously, it was felt the group’s three agencies – which cover numerous disciplines, including advertising, digital planning and marketing, […]
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