Hostelworld Unveils New Logo and Branding

Online hostel reservation company Hostelworld has revealed a rebrand that it says will target ‘spontaneous adventurers’. Said to have been designed to target a ‘millennial audience’, the new ‘H’ logo incorporates two arrows facing each other; these are claimed to symbolise a meeting point, with the idea being that hostels are now being seen as […]
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National CineMedia Rebrands as ‘America’s Movie Network’

National CineMedia (NCM) has unveiled a new look and feel for what is claimed to be the largest cinema advertising network in the U.S. Designed by NCM’s internal creative agency, the company’s new logo calls to mind the projected beam of light that delivers movies onto the big screen, while the new positioning sees NCM […]
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Foundry Medical Innovations Unveils New Name and Branding

Foundry Medical Innovations, a U.S. medical and diagnostic device development company, has merged with Zeis Consulting Group, a specialist in IVD clinical research, and changed its name to Toolbox Medical Innovations. Along with the merger comes building improvements to its Carlsbad headquarters that includes a new engineering laboratory as well as a new usability testing […]
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Option Care Unveils New Name and Company Branding

Option Care, a new infusion services company based in the U.S. has unveiled its new name and company branding. Formerly known as Walgreens Infusion Services, Option Care offers clinical care provided by trained infusion nurses and pharmacists who treat patients with a range of medical conditions. Said to be one the largest providers of home […]
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Echo Brand Design Rebrands Mobile Network, ‘giffgaff’

giffgaff, the ‘no contracts’ mobile network run by its members has this week launched its new brand design, after undergoing a full refresh. The creative refresh has been carried out by London-based branding agency, Echo Brand Design. The rebrand includes all visual assets, both digital and print, including a new triple SIM design, which was […]
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Robot Food Unveils New Look for Cadbury Mini Rolls

Cadbury Mini Rolls are said to be the original Mini Roll and have been featured on supermarket shelves since 1962. However, dozens of copycat brands have jumped on the success of the vanilla crème-centred Cadbury Mini Rolls and followed with their own variants. Premier Foods say they wanted to make Cadbury Mini Rolls more impactful […]
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BrandOpus Help Kingsmill ‘Fly High’ with Redesign

BrandOpus has worked with bread maker Kingsmill to redesign their brand and packaging design across the entire portfolio of products. “The challenge was to strengthen the brand, to imbue meaning and personality over and above the functional attributes of the products, whilst establishing a clear portfolio architecture and simplified pack communication hierarchy that will form […]
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Rolls-Royce Reveals Name of Forthcoming New Car

Rolls-Royce has announced the name of its forthcoming new car. An open-top version of the Wraith coupe, the new drophead model will be known as Rolls-Royce Dawn. The new car will revive a rare Rolls-Royce name first used in 1949, but only ever applied to 28 drophead bodies between 1950 and 1954. A new beginning […]
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