Pentagram Unveils New Identity for ‘Ten Trinity Square’

Pentagram’s John Rushworth has developed a brand strategy and visual identity for Ten Trinity Square, a redevelopment of the former Port of London Authority building in the City of London consisting of a private members club, 41 luxury residencies and a Four Seasons hotel. It is the first investment of Chinese conglomerate Reignwood, outside of […]
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‘Healing Simurgh’ Logo Adopted as Symbol of Persian Medicine

The ‘healing simurgh’ currently serves as the symbol of medicine in Iran. Designed by graphic designer Touraj Saberivand, the logo was approved by the supreme board of the Islamic Republic of Iran Medical Council (IRIMC) in November 2013 as the official emblem of the Physicians Guild of Iran, replacing the caduceus. The name is inspired […]
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SmartHeart Rebrands Construction Company, ‘Monolitholding’

Moscow-based creative agency SmartHeart has created the new logo, strategy and brand-positioning for construction firm Monolitholding. From Krasnoyarsk in Russia, Monolitholding is said to be one of the region’s leading construction companies. Established in 1989 as an outfit engaged principally in the business of developing residential complexes, it currently conducts business operations in areas including […]
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Siegel+Gale Unveils Unified Brand Platform for Sandaire

Global strategic branding firm Siegel+Gale has revealed a refreshed brand platform for Sandaire Investment Office, which includes the launch of a redesigned website. Sandaire engaged Siegel+Gale to merge their two investment offices – SandAire and Lord North Street Private Investment Office – into one unified brand. The company, which was originally founded in London in […]
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Bluemarlin Redesigns ‘Sumol’ Soft Drink

International brand design agency bluemarlin has created a new visual identity for Portugal and Angola’s famous soft drink brand, Sumol. With a history that dates back to the 1950s, Sumol is a well-known brand in its home country, Portugal. This new visual identity forms part of Sumol’s ambition to reach a wider audience, especially with […]
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Renault Unveils New Branding and Graphic Identity

Renault has released a new brand signature dubbed ‘RENAULT – Passion for life’. The French carmaker says the new look is part of its “revitalised” approach to vehicle design. “This signature is illustrative of the fresh approach to vehicle design that the brand took in 2012. It also underlines the brand’s promise to produce quality, […]
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Sugar Creative Studio Helps Rebrand Cardigan Castle

Cardigan Castle is a 12th-century castle located in Cardigan, Ceredigion, Wales. After a lengthy campaign led by Cadwgan Building Preservation Trust, £12m was secured to return the castle to its former glory. Cardiff-based digital media and branding agency Sugar Creative Studio was commissioned to rejuvenate Cardigan Castle’s brand. The brief requested a new logo, website, […]
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Dragon Rouge Unveils New Identity for Metering Business, ‘Kamstrup’

Branding consultancy Dragon Rouge has created the new positioning and identity for global smart metering business, Kamstrup. Headquartered in Denmark, Kamstrup employ 9,000 people across the world and are active in over 20 countries. As their customers – from governments to energy providers, hotels to shopping centres – started to look for more intelligent systems […]
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