Aston Martin to Revive ‘DBS’ Nameplate

Aston Martin has announced the re-birth of a famous name, which is set to be worn once again by the British marque’s upcoming flagship ‘Super GT’. First coined for the 1967 William Towns’ designed-model, the DBS nameplate has been a key part of the brand’s heritage for over 50 years. It was last used in […]
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Furniture Retailer ‘Swoon’ Rebranded by Zag

Online UK furniture retailer Swoon has unveiled a refreshed logo and identity, including a new TV campaign and website, all created by branding consultancy Zag. Founded in 2012 by Debbie Williamson and Brian Harrison, ‘Swoon Editions’ was born out of a desire to offer designer furniture at affordable prices. Unlike traditional furniture brands that often […]
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Our Design Agency Brands New Builders’ Merchant, ‘BUILT/’

Our Design Agency (ODA) has created the branding and identity for new builders’ merchant, BUILT/. Launched by the Travis Perkins group, the building supplies start-up says it is taking aim at a new generation of builders looking for “an efficient and digital service at their fingertips.” As a result, the use of the forward slash […]
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Travel Technology Show Given New Look by SomeOne

SomeOne has created the new branding and identity for Travel Forward, a three-day conference-come-exhibition held annually in London. Formerly known as the Travel Technology Show, the event is organised by the World Travel Market (WTM), which itself is claimed to be the leading global event for the travel industry. “Travel>Forward has had the progressive symbol […]
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AmeriQuest and Corcentric Unveil Unified Logo and Branding

AmeriQuest, a B2B provider of online payment solutions, has announced it is unifying its organisation and suite of products via a single, company name – Corcentric. Originally founded in 1996, AmeriQuest acquired Corcentric, a cloud-based financial process automation company, back in 2002. The new unified brand therefore sees the introduction of an all-new visual identity […]
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Expedia Reveals New Name and Logo Design

Expedia Group, formerly Expedia, has announced that it has changed its corporate name from “Expedia, Inc.” to “Expedia Group, Inc.”. The name change is also accompanied by an updated logo design that sees the introduction of a small-case letter “e” as the brand’s central mark. It is believed the new logo has been introduced in […]
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National Association of Realtors Unveils New Logo Design

The National Association of Realtors, which is said to be America’s largest trade association, representing 1.3 million members involved in the residential and commercial real estate industries, has revealed a new logo design. The new mark, redesigned for the first time in 45 years following a nearly year-long rebranding process, leverages many of the familiar […]
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