Identity Design for Terence Woodgate Lighting

Lighting brand Terence Woodgate launched in 2014. Founded by industrial designer Terence Woodgate, the company designs and manufactures lighting collections that aim to fully optimise the benefits of LED technology. London-based design studio Charlie Smith Design was responsible for creating the lighting company’s identity system. The minimalist design is lead by the typography, which utilises […]
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Midday Studio Creates ‘Caveman’ Branding for Primal Kitchen

London-based design studio Midday has created the branding and packaging for The Primal Kitchen, maker of the UK’s first ‘Paleo’ energy bars. Founded by nutritionist Suzie Walker, the company produces health snacks based on the caveman diet. The brief encompassed logo and pack design as well as copywriting, website and the wider visual identity. “We […]
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Aston Martin Revives Lagonda Name

Aston Martin has officially confirmed the return of Lagonda, one of the oldest and most famous names in British luxury car manufacturing. The carmaker has released a rendering for a new super saloon that will see the revival of the Lagonda nameplate in a strictly limited series. The luxury super saloon will be offered exclusively […]
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D Studio Brands Social Media App, ‘Weev’

Weev is a social video app that allows users to communicate face to face about the things that interest them. So far it has been said to have been used by a wide range of people from high school teens to famous Hollywood actors. London-based design agency D Studio created the brand name, brand identity, […]
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Baxter and Bailey Brands ‘Brickworks’ Estate Agency

Brickworks is a new independent company committed to what it calls an “ethical” approach to estate agency. The business has launched with a set of “transparent pledges” which form the foundations of the company. These include: fair fees; no individual sales commission; no cold calling; and 2.5% of profits going to charity. The as yet […]
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Foursquare Unveils New Logo and App Design

Location-based social networking service Foursquare has previewed a redesign of its logo and original mobile app. The existing bouncing-ball logo has been replaced by a new pink-coloured “F” flag, while a revised typeface is rendered in a darker shade of blue. “Our logo is changing from the check-in checkmark to something representing the new Foursquare. […]
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Toast Creates Branding for ‘The Open Oven Pizza Co’

Design agency Toast has created the branding for The Open Oven Pizza Company, a catering venture for the new Cornwall Services on the A30 just outside Roche. Toast’s senior brand team, Chris Tymon and Simon Browne, wanted the naming, positioning and subsequent branding to reflect the user experience of the customer. To this end Chris […]
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Landor Associates Rebrands ‘Republic Services’

Republic Services, the second largest recycling and waste company in the USA, has revealed a new brand positioning and tagline. The company says the goal is to unify its current 30+ go-to-market names under its primary brand, Republic Services. Over the coming months, the company will integrate its marketing efforts centred around a redesigned logo […]
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