New York City FC, which is owned by Manchester City Football Club and the New York Yankees, is asking its fans to choose the Club’s official team badge as the Club counts down to its inaugural season which kicks off in March 2015. Fans will have the opportunity to vote on their preferred badge from […]
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Said to be the world’s longest aircraft, the AIRLANDER is a helium-powered “hybrid air vehicle” that was originally designed and developed for the US military. However, as a result of certain budget cuts, the project was subsequently brought back to the UK by Milton Keynes-based Hybrid Air Vehicles (HAV), where it is now being adapted […]
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French car maker Peugeot has launched a one off brand campaign which aims to follow the journey of a football across five continents. The football will be the link between its followers and Peugeot, and the #KickItToBrazil brand will invite the fans to choose what happens next or to come and meet the “Kick it […]
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The new Mazda HAZUMI concept car unveiled at this week’s Geneva Motor Show foreshadows Mazda‘s next-generation B-segment car, namely, the Mazda2. Like all of Mazda’s new generation models – the Mazda CX-5, Mazda6 and all-new Mazda3 – HAZUMI’s styling direction has been determined by the brand’s current ‘KODO – Soul of Motion’ design philosophy. HAZUMI […]
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Mercedes-Benz has presented its new “Mercedes me” service brand at this year’s Geneva Motor Show. Under this new umbrella brand, the Stuttgart-based car maker is bundling all existing and future service offers on a digital platform that is scheduled to go online in Summer 2014. “Mercedes me” is broken down into five areas – “move […]
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Reebok has revealed its new brand mark – the Reebok Delta symbol. The branding change coincides with Reebok’s singular focus on fitness. The new Delta symbol is designed to represent the positive and transformative change that fitness can have on a person’s life. The Reebok Delta has three distinct parts each representing the changes – […]
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Design and branding agency Good has created the name, branding and identity for the new Beatson Cancer Charity. The charity supports the work of the Beatson West of Scotland Cancer Centre – Scotland’s largest and the busiest in the UK in terms of clinical activity and patient numbers. It was formed from the merger of […]
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Ferrari has won its lawsuit against the German sales chain Kik, for a case of counterfeiting in Germany. Kik was selling some Formula 1 model toys in its shops. The toys were painted red and featured a logo that could easily be confused with the Scuderia Ferrari logo. The German court ruled that, because in […]
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