Contest: GM Is Building an eBike and Wants You to Name It

American carmaker General Motors is branching out into electric vehicles, including developing new products for the growing e-bike market. In point of fact, the company has this month revealed not one but two all-new e-bike designs – one folding and one compact. However, the products are currently without a brand, and so GM is now […]
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Offthetopofmyhead Helps Launch Alcohol Change UK

Offthetopofmyhead has created the name, logo and identity for Alcohol Change UK, a new national charity formed from the merger of Alcohol Research UK and Alcohol Concern. While the latter was founded in 1984, Alcohol Research UK, formerly the Alcohol Education and Research Council, was founded in 1982. There are currently an estimated 600,000 dependent […]
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UK Energy Tech Startup ‘Labrador’ Rebranded by SomeOne

SomeOne has rebranded Labrador, a relatively new startup that helps UK consumers switch between different energy providers. The London-based tech firm has developed a smart device – dubbed “Retriever” – that plugs into a home broadband router and automatically makes a so-called ‘frictionless’ switch between different energy suppliers as and when cheaper deals become available. […]
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New SCI-MX Ready-Meal Range Gets Branded by Brandon

British food manufacturer Samworth Brothers is launching a new range of ready meals aimed at “fitness-focused” consumers, with brand identity and packaging design created by Brandon. Said to have been developed in response to increasing consumer demand for healthier convenience options, the meals, which come in three variants – Cajun Chicken, Turmeric Chicken and Pad […]
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British Leather Brand Tusting Unveils New Logo and Identity

London-based branding agency Straight Forward Design has created the new identity and voice for British leather goods makers, Tusting. For five generations, the family-run manufacturer has designed and created leather goods for high-end British brands such as Aston Martin and Church’s footwear. But the success of this side of the business had seen its own […]
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Hyundai Reveals Name and Logo of All-New 2020 SUV

Hyundai has revealed the name and logo of its new 2020 flagship SUV model: Hyundai Palisade. The new SUV name is claimed to reference a series of coastal cliffs associated by many with the Pacific Palisades, an affluent neighbourhood located in Southern California. Previewed by the “HDC-2 Grandmaster” concept car (pictured below), which was unveiled […]
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Greenspace Rebrands Architects Robin Partington & Partners

Creative agency Greenspace has completed the rebranding for London architects Apt, whose key projects include the award winning 1 New Street Square, the remodelled Grade II Listed Kings Library and The Treasury at the Bodleian. Greenspace were appointed at the beginning of 2018, to work with the practice on a complete rebrand, including a new […]
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