Australian rugby league team Melbourne Storm has unveiled a new logo ahead of the 2019 season. Created in collaboration with branding agency WiteKite, the new design is being described as an “evolution” of what is a 20-year old brandmark. As such, the refreshed logo retains the team’s trademark purple colour as well as the club’s […]
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Pentagram has created the new logo and branding for global financial technology company, Droit. The refreshed identity, which also encompasses messaging, tone of voice, and website design, aims to capture the dynamic aspect of Driot’s main product platform, namely, Droit Adept. The latter is described as a real-time trade compliance engine for the financial markets […]
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Leeds-based branding agency Robot Food has tweaked the logo and packaging for cake manufacturer, Mr Kipling. Although a household name in the UK as a result of its famous “exceedingly good cakes” television adverts, Mr Kipling is relatively unknown internationally. “It was clear there was a great opportunity in both the US and Australia for […]
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Design agency Hulsbosch has rebranded Melbourne IT to ARQ Group – claimed to be Australia’s leading digital provider and a global leader in domains and hosting. The company was originally established in 1996 as one of Melbourne University’s commercial ventures with the sole rights to manage .au domains in the early days of the internet. The […]
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Governor Doug Burgum has announced “Be Legendary” as North Dakota’s new brand identity, building on the “Legendary” brand that has been used to promote the U.S. state for more than 15 years. The refreshed brand sees the introduction of a new logo and font system, which are further accompanied by revised colours, new photography and […]
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The Fédération Aéronautique Internationale (FAI) has unveiled the logo design for the first-ever World Drone Racing Championships, which is taking place in Shenzhen, China later on in the year. The Swiss-headquartered FAI, which currently serves as the world governing body for air sports, says careful thought went into the creation of the new logo. “Its […]
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Branding consultancy Big Fish has refreshed the logo and packaging design for British biscuit maker, Thomas J Fudge’s. The London-headquartered agency actually rebranded the over 100-year-old business back in 2012 – repositioning it at the time from “Fudges” to “Thomas J Fudge’s Remarkable Bakery”. The latest update is said to have come about as a response […]
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