Official 2018 FIFA World Cup Russia™ Logo Revealed

FIFA this week has unveiled the brand identity for the 2018 World Cup, which is to be held in Russia. This key visual asset of the first World Cup to be held on Russian soil was unveiled with the assistance of the International Space Station crew, and complemented by a light projection on the historic […]
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Ideas Factory Rebrands Estage Agent, ‘Aspire’

Creative agency Ideas Factory has rebranded South West London estate agent, Aspire. Since its launch in 2003, the company has grown from one office, to a network of eight across SW London. During this period the housing market has also changed, as has the demographic of Aspire’s client base. A rebrand was therefore seen as being […]
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Lippincott Designs New Logo for JDA Software

International branding firm Lippincott has revealed the new brand identity, logo and tagline for JDA Software, a global retail and supply chain solutions provider. Lippincott partnered with JDA to redefine it brand after years of growth and subsequent acquisitions. “JDA’s new tagline, ‘Plan to Deliver’ captures JDA’s broad spectrum of solutions and its focus on […]
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Eight Refreshes Cathay Pacific Brand Experience

One of the world’s major airline carriers has received its biggest facelift in 20 years. Hong Kong-based brand consultancy Eight was engaged by Cathay Pacific to spearhead an extensive brand experience project. The work guides the redesign of the carrier’s visual identity and extends to the design of its lounges, offices, products and digital interfaces. […]
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I-AM Creates Branding for New Vegetarian Restaurant, ‘Ethos’

Branding consultancy I-AM has created the identity and interior design for new vegetarian restaurant Ethos, which is located near Oxford Circus on London’s Eastcastle Street. I-AM worked with founder Jessica Kruger to bring the concept to life, helping to develop both the branding and interior architecture. The designers say the concept is based around the […]
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Designers Anonymous Create Logo for Baker, ‘Cakey Face’

London-based creative agency Designers Anonymous were approached by a client who designs, bakes and decorates specialty cakes for birthday parties, baby showers and other assorted celebrations. The client’s style is described as being “quirky”, for example, one of her cake designs resembles a dropped ice cream cone splattered onto a pavement. She came to Designers […]
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Detroit Electric Unveils New Logo Design

As the preparations for the introduction of its SP:01 electric sports car gather momentum, global EV manufacturer Detroit Electric has revealed a new brand identity and provided a hint of the final exterior design of the company’s new vehicle. Supporting the launch of its new brand identity, which includes a recharged corporate logo and colour […]
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Praline Designs New Identity for ‘The Culture Diary’

London-based design studio Praline have been brought in by the Greater London Authority to create a new identity for The Culture Diary, an online, industry-only national calendar to help cultural organisations collaborate and avoid event clashes. Praline say the identity aims to encapsulate The Culture Diary’s goal, which is to provide a user-friendly database and […]
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