Gulf Oil has revealed plans to introduce a new retail fuel image, which includes a refresh of the famous petroleum brand’s round-shaped logo. Company bosses say the new look will appeal to the consumer’s eye thanks to brighter variations of the classic Gulf colours, a “friendlier” typeface, and “warm gradient sun imagery”. “Our consumers and […]
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London-based drinks brand Dalston’s has released two new ‘Soda Lights’ in a range extension with design once again by branding agency B&B studio. Blending real fruit with sparkling spring water and botanicals, the Soda Lights range comprises two flavours, namely, Rhubarb and Elderflower. The new sub-range follows the introduction of a sugar tax on UK […]
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Studio Output has completed the rebrand of Intelligence Squared – a London-headquartered media company that organises live debates and other cultural events around the world covering politics, technology, science and the arts. The refresh includes the introduction of an updated word mark as well as an all-new website design. “To complement the intelligent content, Output […]
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Sheraton Hotels & Resorts, Marriott International’s most global brand, has revealed a new logo that the U.S. company claims “pays homage to its past and depicts its vision for the future”. The updated design reimagines Sheraton’s famous laurel crest “as movement from the world and the energy of gathering, which point to the modernised Sheraton […]
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HeatGen, a manufacturer of ‘self-heating’, ready-to-drink beverage packaging has rebranded, introducing a new name, logo and ‘POWERED BY HEATGEN’ brand mark. Founded in 2009, and formerly known as HeatGenie, the company is currently in the process of bringing to market a self-heating aluminium can that allows drinks to be heated on the go with just […]
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Saluki Athletics, the official sports department of Southern Illinois University (SIU), has unveiled a new logo design, replacing the existing badge that has represented the brand for the past 18 years. The new logo refreshes the traditional “dog head” mark with what is being described as “a cleaner, streamlined appearance”. The Saluki – a Middle […]
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Durham County Cricket Club has revealed a new logo as part of a major rebranding effort ahead of the start of the 2019 County Championship season. The identity refresh also includes a change in name from “Durham County Cricket Club” to simply “Durham Cricket”, and from the “Durham Jets” to “Durham Lions” for T20 tournaments. […]
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