Creative marketing agency Mr B & Friends has this week revealed the new identity for the The Cheltenham Trust. The agency won the task to create the new look in a competitive pitch in 2014. The Cheltenham Trust is responsible for the management and operation of some of Cheltenham’s most important cultural venues: Cheltenham Town […]
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Branding agency Coley Porter Bell (CPB) has revamped the look and feel of OXO for its Cubes and Shake & Flavour range. The work is set to roll out at the end of January and aims to modernise the brand without losing historical design elements. For the cube range, the agency says it created an […]
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United Biscuits (UB), an international manufacturer of biscuits and cakes, has this week announced the introduction of new-look packaging and a revamped logo for its entire Jacob’s range. UB says it has invested in the initiative as the next stage in its masterbrand strategy, which the manufacturer kick-started in 2014 by bringing all savoury products […]
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Electrolux has unveiled a new visual identity for the company brand that includes a refreshed logotype as well as new imagery and colours. “Electrolux is on a journey to become a world-class consumer marketing company, with a clear focus on consumer driven innovation and strong brands. A key ingredient of this is to create an […]
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Aesop has created an identity for Andy Murray, which is being launched this week at the Australian Open 2015. The launch of the identity coincides with the announcement of the tennis star’s new apparel sponsor Under Armour. The identity is initially set to be featured on his on-court bag and training t-shirts at the Australian […]
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Jaguar has confirmed it will introduce an all-new SUV model to its product line-up, to go on-sale in 2016, named the F-Pace. The name is said to have been chosen in order to build both a visual and performance association with the F-Type sports car and to invoke Jaguar’s famous ‘Grace, Pace, Space’ from the […]
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Design and branding consultancy Silk Pearce has created new packaging designs for The Honeybell Soap Company as part of a product rebranding programme to help the company expand UK sales and move into international markets. Having rationalised its product lines, Honeybell has this week launched a new collection of handmade bar and liquid soaps, hand and […]
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Bentley’s all-new SUV is set to be revealed to the world later this year and a name has been chosen: Bentayga. A company spokesman said, “The natural world, along with the company’s founder, inspired its name. Crowning the Northern Hemisphere, to the north of Bentley’s birthplace in England, is the dramatic beauty of the Taiga, […]
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