Saxa Salt Gets New Logo and Packaging by Robot Food

To many UK households, Saxa is salt. Saxa has been around since 1907 and is one of the UK’s better known food brands. Parent company Premier Foods asked Robot Food to refresh the brand with the goal being to create “a stronger, fresher purpose, contemporary appeal”. The rebrand would include fine table salt, cooking salt […]
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JWA and Pentagram Team Up to Brand London’s ‘Culture Mile’

Jane Wentworth Associates (JWA) and Pentagram have worked together to create the branding and identity for Culture Mile – a new initiative that is aiming to transform a section of the City of London into a major arts and culture hotspot. The 10 to 15-year project is currently being led by the City of London Corporation – the […]
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Cadillac Launches New Luxury Car Subscription Service – ‘BOOK by Cadillac’

American carmaker Cadillac has launched what it claims is the first-of-its kind luxury vehicle subscription service. Dubbed “BOOK by Cadillac”, the service gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying. For a flat monthly fee of $1500, members will have app-enabled on-demand access to the latest premium trim […]
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Pemberton & Whitefoord Design ‘Sugarwise’ Kite Marque

London-based design consultants Pemberton & Whitefoord have produced what is being claimed to be the world’s first and only kite marque to identify the levels of sugar in food and drink products, called Sugarwise. The marque, which features a sugar-loaded teaspoon silhouette, is the only symbol used to certify foods that are low in added […]
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The Clearing Unveils New Logo and Identity for Premier Global

The Clearing has created the new logo, positioning, and identity design for Premier Global, which is said to be one of the UK’s leading education providers of health and fitness professionals. “We were asked to articulate a clear promise for the Premier Global brand, and redesign the brand experience to help it stand out as […]
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CocoPro Gets New Logo and Packaging Design by Afterhours

Design agency Afterhours has refreshed the brand identity and packaging for CocoPro, a range of high protein coconut water created by a team of sports professionals and nutritionists. With the ambition to grow the brand from its roots in the specialist fitness sector to connect with a broader, health conscious audience, CocoPro tasked Afterhours with […]
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Taxi Studio Helps Coca-Cola Rebrand Minute Maid

Taxi Studio has worked with the the global design team at Coca-Cola to create a new visual identity system for juice brand, Minute Maid. The design studio was briefed to draw together the beverage company’s current range of over 1,000 juices into a single identity, while also enabling the range to expand in the future. […]
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