Foxall Rebrands Jewel Merchant, ‘Leyser’

London-based design and branding studio Foxall has created a new logo and identity for German jewel merchant, Leyser. Having completed other jewellery and fashion-related projects, Foxall was appointed by family-owned company Leyser to help it sell jewels directly, through the internet and via a new dedicated retail space situated in London’s Mayfair. Foxall says it carried […]
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Facebook Reveals New Logo Design

Facebook has unveiled an updated logo design in what appears to be an effort to make the social media giant look less corporate. While the new wordmark has been designed by the company’s in-house design team in collaboration with Eric Olson of Process Type Foundry, the “F” logo — visible once logged-in — remains unchanged. […]
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U.S. Coffee Brand ‘Green Mountain’ Unveils New Look

Keurig Green Mountain, said to be America’s number one single serve coffee brand, has announced the launch of Green Mountain Coffee Organic – a new line of ‘premium’ coffees that are both organic and Fair Trade Certified. The new launch marks the first collection of a double certified line of Green Mountain Coffee ever available […]
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The Union Cycliste Internationale Gets New Brand Identity

The Union Cycliste Internationale (UCI) has released a new brand identity in an effort to modernise the image of the organisation. Designed by London-based branding agency SomeOne, the new visual identity is central to the update. The rainbow stripes – which are synonymous with the UCI World Champions – are a prominent feature of the […]
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MINI Reveals New Logo and Branding

British carmaker MINI, which is owned by BMW, has unveiled a new logo design and visual identity. The relaunch represents the most significant update in brand identity since 2001, and coincides with the unveiling of the new MINI Clubman. A “flat design” 2D logo has been developed from the existing 3D logo. The new logo, […]
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Here Designs Identity and Packaging for ‘CRAFT London’

Brand consultancy Here Design has designed the identity and packaging for CRAFT London, a new restaurant in Greenwich, London. The designers say the challenge was to create a strong brand identity that would convey what they call a “New British contemporary craft” to a metropolitan audience. “The brand identity had to convey our excitement about […]
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Bulletproof Gives ‘Original Source’ Shower Gel New Identity

Brand and packaging design agency Bulletproof has revealed details of its work for PZ Cussons in creating a new brand identity and packaging design for Original Source shower range, as the brand aims to combat copycat designs. Bulletproof were appointed to the project without a pitch based on previous work done for the brand having […]
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Winkreative Brands ‘UP Express’ Rail Service

In the run-up to the July Pan Am and ParaPan Am Games, Toronto is launching a new infrastructure project by regional transportation authority Metrolinx. Winkreative, the international branding agency led by Tyler Brûlé, was retained to create the look for the Union Pearson (UP) Express, a dedicated rail service that links Canada’s two busiest transport […]
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