Aston Martin Reveals Name and Logo of New Hypercar

Previously known by its codename AM-RB 003, Aston Martin’s latest mid-engined hypercar collaboration with Red Bull Advanced Technologies and Adrian Newey has been officially named the “Valhalla”. Like its forebear, the more track-focused Valkyrie, it takes its name from ancient Norse mythology, according to which Valhalla – literal translation ‘the hall of the fallen’ – […]
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IAAF Unveils New Name and Logo Design

The International Association of Athletics Federations (IAAF) has announced it is changing its name to “World Atheltics” as part of a major rebrand that aims “to represent a modern, more creative and positive face for the sport.” Accompanying the new name is an all-new logo that is comprised of three main elements, namely, the ‘W’ […]
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University of Manitoba Reveals New Logo Design

The University of Manitoba has unveiled a new logo, which the Canadian educational institute says is the first step in its brand evolution. Over 7,000 students, faculty, alumni, donours and community partners are said to have been involved in the development of the new logo design, including many who participated in brand focus group sessions […]
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Kaspersky Unveils New Logo Design as Part of Rebrand

Cybersecurity and anti-virus giant Kaspersky Lab has undergone a brand refresh, unveiling a new logo design in the process. The new wordmark is said to have been designed using “geometric and mathematically exact letter forms”, which are further claimed to represent the Russian company’s “top class software engineering expertise”. The updated logo is also missing […]
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New Vegan Cake Brand ‘Bells & Whistles’ Gets Logo and Packaging by Robot Food

Robot Food has designed the logo and packaging for a new range of free-from cake slices from family bakers, Bells of Lazonby. Established over 70 years ago in 1946, the Cumbria-headquartered business claims to have not only been the first purpose built free-from bakery in the UK but also the first to have supplied own […]
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& SMITH Brands Albion & East’s New ‘Serata Hall’ Restaurant

London-based branding agency & SMITH has created the logo and identity for Serata Hall, a new eatery from restaurant group Albion & East. Recently opened on Old Street roundabout in London’s Shoreditch, Serata Hall joins the brand’s two sister sites, namely, Canova Hall in Hackney and Martello Hall in Brixton – both of whose identities […]
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Muhammad Ali Logo Revealed for Louisville Airport

The new logo design for the recently renamed Louisville Muhammad Ali International Airport has been officially revealed. The brand unveiling follows action taken by the airport’s Authority Board, who voted back in January 2019 to change the airport’s name to honour Louisville native and boxing legend Muhammad Ali. “As the world arrives in Louisville, we’re […]
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