Kashi Unveils New Logo and Packaging

American food brand Kashi is launching a new and refreshed brand identity created in partnership with design agency, Jones Knowles Ritchie. Initial changes will be reflected across the company’s logo and packaging portfolio. With an entire portfolio of Non-GMO Project Verified products and ever-increasing organic offerings, Kashi says it sought to develop packaging to better reflect […]
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Dragon Rouge Creates New Brand for Atkins

Atkins Acuity is the new advisory business from British multinational engineering, design and project management consultancy, Atkins. The business works with clients focused on infrastructure and energy, from governments and civil authorities to IFIs and funds, providing a combination of financial and strategic know-how with the technical engineering experience of the Atkins Group. Acuity will initially […]
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Greenspace Creates Identity for Car Sharing Club ‘BeeZero’

Design agency Greenspace has created the brand and marketing strategy for an all new hydrogen powered, zero-emissions car-sharing service being launched by German energy company Linde – said to be one of the world’s largest produces of H2O. “Through the close working collaboration with the Linde team, we developed the name ‘BeeZero’ to be the […]
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Salt Branding Creates New Identity for IHS Markit

Design agency Salt Branding has created the new identity for IHS Markit, a major data provider to customers in business, finance and government. The new branding is the result of a merger between IHS and Markit. Headquartered in London, the newly-formed company claims to have more than 50,000 business and government customers, including 80 per cent of the Fortune […]
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Pentagram ‘Simplifies’ Mastercard Logo and Identity

Pentagram has updated the logo and identity design of Mastercard, whose red and yellow intersecting circles are arguably one of the world’s most recognised brands. Designed by Pentagram’s Michael Bierut, Luke Hayman and their teams, the new identity aims to bring simplicity and clarity with an added emphasis on the interlocking circles, and is optimised […]
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Brand Union Unveils Identity for Race Against Dementia

Brand Union has created the brand identity for Formula 1 legend Sir Jackie Stewart’s new charity, Race Against Dementia. Motivated by the diagnosis of his wife Helen, Sir Jackie’s foundation, which has just launched, is aimed at funding research towards a cure for dementia while also searching for preventative medicine. WPP’s global brand strategy and […]
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Nebraska Reveals New Logo and Slogan

The U.S. state of Nebraska has revealed a new logo design. The refreshed identity was officially unveiled by Governor Pete Ricketts and the Nebraska Department of Economic Development (DED) earlier this week. The new logo is accompanied by the tagline, “Good Life. Great Opportunity.” Ricketts said the brand reflects Nebraska’s history and captures a vision […]
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