SomeOne Brands ‘The Work’ for Cannes Lions

SomeOne has created the branding and identity for The Work, a new online repository showcasing all of the winners of the Cannes Lions — the world-famous advertising festival held each year in the south of France. The newly-launched archive, which is claimed to have already ratcheted up 75,000 trial sign-ups, not only logs each and every individual winner, […]
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Advertising Agency Ogilvy Unveils New Logo and Branding

Global advertising and marketing agency Ogilvy has this week revealed a new logo and brand identity as part of a major organisational restructure. Created in collaboration with design agency COLLINS, the new logotype is claimed to reference company founder David Ogilvy’s favourite typeface, Baskerville. “The visual identity system has its roots in Ogilvy history. The new logo transitioned […]
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Hornall Anderson UK Rebrands as ‘OurCreative.’

Hornall Anderson UK has announced that it has rebranded as “OurCreative.” following its split from Hornall Anderson USA earlier this year. However, the brand identity and packaging design agency still remains a part of American advertising giant, the Omnicom Group. “OurCreative’s name was born out of a collective team workshop and desire to reflect that […]
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Ad Agency Grey London Rebrands as Valenstein & Fatt

Ad agency Grey London has rebranded as Valenstein & Fatt to mark its centennial year. Jewish entrepreneurs Lawrence Valenstein and Arthur Fatt originally set up the company in 1917’s New York. However, due to prevalent anti-Semitism, they opted to call their business Grey instead of using their own names; supposedly, grey was the colour of […]
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Baxter and Bailey Creates New Identity for Threefold

Brighton-based design consultancy Baxter and Bailey has created a new logo and brand identity for shopper marketing agency, Threefold. Using its own in-house developed technology, the media company’s principal focus is on connecting the “holy trinity” of retailers, brands and consumers. The company’s new sans-serif logotype therefore sees the “double e” being replaced with three […]
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Digital Marketing Agency ‘Fluent’ Unveils New Logo Design

Fluent, a US digital marketing company that serves over 500 consumer brands and direct marketers, has unveiled a new brand identity, with the introduction of a new logo, website, and large-scale ad campaign. “The new logo brings a sharp new visual identity, signifying the high volume, high value, and high velocity customer acquisition that Fluent […]
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Native Advertising Platform ADYOULIKE Launches New Logo

Native advertising technology company ADYOULIKE, has announced a complete brand re-launch, including a new logo. Now operating in more than 18 countries with main offices in Paris, London, Dubai and New York, the start-up has 65 employees worldwide and claims to be on target to achieve a $20M run rate in 2016. The company says […]
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