U.S. marketing and printing company Nahan has rebranded, unveiling a new logo design, refreshed visual identity, and an updated website.

The rebrand is said to reflect the Minnesota-headquartered firm’s growing suite of services that include marketing strategy, creative, data, and analytics, as well as print production and postal delivery solutions.

The new look follows on the heels of Nahan’s earlier announcement that it had expanded its direct mail capacity and geographic footprint through the acquisition of a Pennsylvania-based facility.

“Our business has evolved dramatically in recent years, including an expansion of the services we offer, enhancements to our printing platform, and considerable additions to our leadership and management teams,” comments CEO, Mike Ertel. “We’re excited to unveil updated branding that more accurately reflects the company we’ve become, which is a one-stop-shop for our clients’ direct marketing needs.”

Founded in 1962 by Jim and Helen Nahan, the company started out by providing direct mail and commercial print. Sixty years later, what was then a small family-owned print shop, is now home to more than 400 employees with facilities located in both the Midwest and East Coast of America.

“The team at Nahan is driven by our immense pride in our company’s history, combined with the ambition to push ourselves in new directions and deliver greater results to our clients,” says Mike Logar, senior vice president of sales and marketing services. “Great marketing is more than just delivering the right message at the right time – it’s also about making real connections with people. And Nahan is purpose-built to create those connections.”

Source: Nahan