Volkswagen Unveils New Mobility Services Brand – MOIA

Volkswagen has today officially launched its new mobility services company at the “Tech Crunch Disrupt” technology event in London. MOIA will be dedicated to delivering ride-hailing and car-sharing services in highly urbanised city centres using purpose-built electric cars such as the Budd-E microbus concept that Volkswagen revealed back in January at this year’s Consumer Electronics Show. The automotive […]
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NextEV Launches New Electric Car Brand, ‘NIO’

Eelectric car company NextEV has unveiled a new sub-brand, NIO, at a special launch event at the Saatchi Gallery in London. The Chinese-backed carmaker simultaneously revealed an all-new electric supercar, the NIO EP9, which is claimed to have set a new lap record at the Nürburgring Nordschliefe to become the fastest electric car in the […]
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Name of All-New Vauxhall Model Revealed

Vauxhall’s new Mokka X will be joined by a new crossover sibling early next year, as the trend for crossover and SUV products continues to grow in the UK. Named the Crossland X, the small-sized SUV newcomer will be one of five new models to join Vauxhall’s growing line-up for 2017. “The Crossland X will sit […]
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US Carmaker Buick to Launch New ‘Avenir’ Sub-Brand

US carmaker Buick has announced it is to launch a new luxury sub-brand called “Avenir”. Parent company GM says the move is designed to “grow with the needs of future luxury buyers”. The name “Avenir,” French for “future,” is taken from the concept car unveiled last year. That concept and this year’s Avista coupe concept — […]
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Mercedes-Benz Launches New ‘EQ’ Brand for Electric Cars

Mercedes-Benz has unveiled a new sub-brand for electric cars that is set to challenge BMW’s “i” division. Dubbed EQ, which stands for “Electric Intelligence”, the new brand will serve as an “ecosystem” for all of the German carmaker’s future electric mobility-related products and services. The spectrum ranges from electric vehicles to wallboxes and charging services […]
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Automotive Charity ‘Ben’ Reveals New Brand and Logo

Automotive charity Ben has unveiled its refreshed brand identity that includes a new logo and website. Before carrying out the rebrand, the not-for-profit organisation says it undertook “extensive” qualitative and quantitative research which showed that the organisation was not reaching as much of the industry as it could. Additionally, there were still a number of people […]
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Ferrari Unveils 70th Anniversary Logo

Ferrari has revealed a special logo design created to celebrate the 70th anniversary of the marque’s foundation in 2017. “Its forms are inspired by styling cues of the Prancing Horse cars and the marque’s passion for detail. This is a symbol that encapsulates 70 years of history and points the Ferrari brand to the future,” said […]
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