French branding consultancy Baron & Baron has created the new logo design for Spanish fashion label, Zara. An evolution of sorts of the company’s old logo in that it remains an all-caps serifed typeface, the revised wordmark nevertheless incorporates condensed, overlapping lettering as well as more vertical proportioning than the previous design. In point of […]
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Luxury French clothing label Balmain has unveiled a new logo design as part of a rebranding program – the first in the company’s nearly 80-year history. “Having been the Creative Director of this house for eight years, I’m not about to tear down traditions or break rules simply for the sake of breaking them,” said […]
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Branding consultancy Pentagram has created the new identity for online luxury fashion retailer, Mytheresa. Although the Munich-headquartered business has a history stretching back over 30 years, it presently conducts most of its business through a website that it launched back in 2006. The designers at Pentagram say the refreshed identity aims to bring “simplicity and […]
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London-based branding agency Straight Forward Design has created the new identity and voice for British leather goods makers, Tusting. For five generations, the family-run manufacturer has designed and created leather goods for high-end British brands such as Aston Martin and Church’s footwear. But the success of this side of the business had seen its own […]
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Fashion brand ZAFUL has revealed a refreshed logo design as part of a new advertising and marketing push that also sees the launch of the company’s first ever official TV commercial. Designed in-house, the updated wordmark, which is set in an all-caps serif typeface, has a softer touch on the letter “Z” in an effort “to […]
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Technical sock manufacturer Bridgedale has unveiled an updated logo and packaging design system. Created by Manchester-based agency Brandon, the new look aims to make it easier for shoppers to both find and choose the right product, as well as to better communicate the benefits of “Fusion Tech” – Bridgedale’s proprietary yarn and knitting technology that is […]
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Pentagram has designed the new branding for Khaore, a luxury handbag company founded by Raiheth Rawla and Wei Hung Chen, both graduates from the Parsons School of Design. The fashion label’s first collection, dubbed “Roadside” and launched in autumn 2017, is said to have been inspired by objects – including traffic cones, jute baskets and […]
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