Technical sock manufacturer Bridgedale has unveiled an updated logo and packaging design system. Created by Manchester-based agency Brandon, the new look aims to make it easier for shoppers to both find and choose the right product, as well as to better communicate the benefits of “Fusion Tech” – Bridgedale’s proprietary yarn and knitting technology that is […]
[READ MORE]
Pentagram has designed the new branding for Khaore, a luxury handbag company founded by Raiheth Rawla and Wei Hung Chen, both graduates from the Parsons School of Design. The fashion label’s first collection, dubbed “Roadside” and launched in autumn 2017, is said to have been inspired by objects – including traffic cones, jute baskets and […]
[READ MORE]
BTL Brands has repositioned Porto and New York-based luxury cashmere company, Milk Cashmere, with a new brand identity as it eyes up the mother and baby market. The consultancy was responsible for developing the brand strategy, as well as creating the brand name, logo and personality for the new luxury cashmere brand. “The name Milk, […]
[READ MORE]
Paris-headquartered luxury fashion label Balenciaga has unveiled an all-new logo design. A logotype to be more precise, the refreshed design was officially revealed ahead of the brand’s spring/summer 2018 Paris Fashion Week runway show this past weekend. The minimalist-looking wordmark has been created under the watch of current creative director Demna Gvasalia, and features a condensed black […]
[READ MORE]
Manchester agency, LOVE, says it got a call back in 2016 from Peri Arenas, a socialite from Los Angeles, needed a branding job for her upcoming fashion store. “She wanted to shake up the American fashionscape, which had, in her opinion, become boring and safe. Think seriously quirky jewellery, in-your-face accessories, pop inspired prints and […]
[READ MORE]
Bruce Mau Design has created the branding and packaging design for Stellar, a new makeup brand founded and run by Canadian television personality, Monika Deol. The line features a full range of products that includes foundations, concealers, loose powders, blushes, lipsticks, and mascaras. Working with the client, BMD was responsible for developing all of the […]
[READ MORE]
Online T-shirt platform Teespring has refreshed its logo and branding, with the new look said to have been inspired by its community of users. Founded in the U.S. in 2011 by Walker Williams and Evan Stites-Clayton as a way to simplify the process of selling custom T-shirts, Teespring is often described as the ‘Kickstarter for […]
[READ MORE]
