Teespring Unveils New Logo and Branding

Online T-shirt platform Teespring has refreshed its logo and branding, with the new look said to have been inspired by its community of users. Founded in the U.S. in 2011 by Walker Williams and Evan Stites-Clayton as a way to simplify the process of selling custom T-shirts, Teespring is often described as the ‘Kickstarter for […]
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Pentagram Creates ‘Vintage’ Look for LOROD Fashion Label

Pentagram’s Natasha Jen and team have designed a brand identity for LOROD, a new U.S. fashion brand by Lauren Rodriguez and Michael Freels. The project encompasses the brand’s messaging and art direction of its fashion photography, as well as the design of the website (developed in collaboration Big De Creative). “The name ‘LOROD’ comes from a […]
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Calvin Klein Unveils New Logo Design

American fashion brand Calvin Klein has revealed an all-new logo design, with the company’s creative boss, Raf Simons, stating that it is “a return to the spirit of the original” and that it acknowledges “the founder and foundations of the fashion house.” The refreshed wordmark, which sees all caps replacing the lower-case lettering of the […]
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JKR Rebrands Butterfly Twists

Global footwear brand Butterfly Twists has unveiled a new brand identity created by design agency Jones Knowles Ritchie (JKR). JKR says it was approached by the Butterfly Twists team in March 2016, with a brief to update their logo and brand identity, in order to create a better connection with its audience, which is said to […]
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Pineapple Express Reveals New Logo for ‘THC’ Cannabis Brand

LA-based company Pineapple Express has unveiled a new logo design for its Pro-cannabis brand THC. The refreshed brand, which takes its name from the active chemical in cannabis called “delta-9-tetrahydrocannabinol” (or “THC” for short), also gets a style guide in an attempt to capitalise on licensing merchandise which will display the THC trademarked name and logo on lifestyle […]
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New Manchester Fashion Institute Gets Branding by Music

Branding and communication agency Music has created the brand for newly established Manchester Fashion Institute, part of Manchester Metropolitan University. The branding project included a brand book complete with guidelines for the Institute, the roll out of the identity across merchandise, prospectuses and the design and development of a responsive website. “Music created the proposition of ‘Fearless […]
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Bruce Mau Design Creates New Brand Identity for ASICS Tiger

Design firm Bruce Mau Design (BMD) has revealed a new brand identity for ASICS Tiger that it says brings a contemporary take on the company’s logo. “We wanted to evolve the core of the brand’s heritage. To achieve this, we designed a bold graphic type that can be broken apart and layered over images,” says […]
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