Calvin Klein Unveils New Logo Design

American fashion brand Calvin Klein has revealed an all-new logo design, with the company’s creative boss, Raf Simons, stating that it is “a return to the spirit of the original” and that it acknowledges “the founder and foundations of the fashion house.” The refreshed wordmark, which sees all caps replacing the lower-case lettering of the […]
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JKR Rebrands Butterfly Twists

Global footwear brand Butterfly Twists has unveiled a new brand identity created by design agency Jones Knowles Ritchie (JKR). JKR says it was approached by the Butterfly Twists team in March 2016, with a brief to update their logo and brand identity, in order to create a better connection with its audience, which is said to […]
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Pineapple Express Reveals New Logo for ‘THC’ Cannabis Brand

LA-based company Pineapple Express has unveiled a new logo design for its Pro-cannabis brand THC. The refreshed brand, which takes its name from the active chemical in cannabis called “delta-9-tetrahydrocannabinol” (or “THC” for short), also gets a style guide in an attempt to capitalise on licensing merchandise which will display the THC trademarked name and logo on lifestyle […]
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New Manchester Fashion Institute Gets Branding by Music

Branding and communication agency Music has created the brand for newly established Manchester Fashion Institute, part of Manchester Metropolitan University. The branding project included a brand book complete with guidelines for the Institute, the roll out of the identity across merchandise, prospectuses and the design and development of a responsive website. “Music created the proposition of ‘Fearless […]
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Bruce Mau Design Creates New Brand Identity for ASICS Tiger

Design firm Bruce Mau Design (BMD) has revealed a new brand identity for ASICS Tiger that it says brings a contemporary take on the company’s logo. “We wanted to evolve the core of the brand’s heritage. To achieve this, we designed a bold graphic type that can be broken apart and layered over images,” says […]
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DewGibbons + Partners Creates Branding for Charlotte Mensah

Charlotte Mensah, award-winning hairstylist, owner and artistic director of Hair Lounge in London’s Notting Hill, has recently launched the Charlotte Mensah Manketti Oil Collection – her own premium hair care range aimed specifically at the Afro and curly hair market, with branding and packaging design by DewGibbons + Partners. The range, which initially launched with three products, […]
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Zlatan Ibrahimovic Launches Sportswear Brand ‘A-Z’

Swedish football star Zlatan Ibrahimovic has launched his own sportswear brand called “A-Z”. The first ever A-Z clothing collection was unveiled yesterday at a special event in Paris with a choreographed show. The reveal was also accompanied by the introduction of the A-Z ‘Inner Voice’ film. “A-Z is about the journey, and Zlatan knows this […]
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