R-Design Unveils New Logo for Morrisons’ ‘Eat Smart’ Range

R Design has renamed and rebranded Morrisons healthy eating range from NuMe to Eat Smart in an effort to create greater product clarity. “There was confusion around whether it was specifically a diet range, or a healthy-eating range,” says R Design boss Dave Richmond. “People also read it as one word – ‘Nume’.” The new […]
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Sheridan&Co Creates New Brand Identity for KIN Nutrition

Global retail design agency Sheridan&Co has created the new brand identity for KIN – a range of premium nutritional supplements developed by fitness experts Kyle and Kelly Maslen, otherwise known collectively as KMPT. With a combined 17 years of industry experience, Kyle has trained GB athletes, industry execs and celebrities, while Kelly’s expertise lies in […]
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B&B Studio Unveils New Logo and Packaging for Higgidy

B&B studio has created a new identity and packaging for British food brand, Higgidy. The all-new look is based around the strategic positioning of ‘the best food always looks a bit Higgidy’, which the designers claim celebrates the hand-finished nature of Higgidy’s pies and quiches. The packaging design for the brand’s 33 pies, quiches and sausage […]
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Pizza Inn Reveals New Logo Design

After almost 60 years, American restaurant chain Pizza Inn has unveiled a new logo design. As well as giving its “JoJo” mascot a makeover, the brand is also rolling out a new tagline ‘America’s Hometown Pizza Place.’ The new logo and tagline have been created in partnership with Dallas-based ad agency, Johnson & Sekin. “Ask anyone, […]
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B&B Studio Designs First Pip & Nut Lifestyle Cookbook

B&B studio has designed the first Pip & Nut, Nut Butter Cookbook, which features recipes from the brand’s founder Pippa Murray. The design agency has worked with Pip & Nut from the company’s beginning in 2015, creating the leaping squirrel logo that features across all of the brand’s packaging (notice how the sweeping tail cleverly forms […]
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Nude Brand Creation Gives Royston a New ‘Premium’ Look

Specialist label maker Royston has launched its new brand identity, with design by Nude Brand Creation. The Hertfordshire-based company, which has 30 years of experience in producing labels, says it wanted to broaden its reach in the food and drinks market with the help of a more “luxurious” brand identity. The new identity therefore changes from […]
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Ragged Edge Creates Identity for Crisps Restaurant – HIPCHIPS

Integrated branding agency Ragged Edge has developed a new brand and visual identity for Hipchips, which is claimed to be London’s first “gourmet crisps restaurant”. Ragged Edge delivered the brand positioning and strategy alongside a visual and verbal identity. The agency was also responsible for creating the packaging and signage. “Ragged Edge’s brand strategy for […]
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