Bulletproof Redesigns Apetina Cheese Brand

Arla Foods has teamed up with the London office of design agency Bulletproof to create a new brand visual identity and packaging design for global cheese brand Apetina. With an ambition to reposition Apetina as a cooking cheese brand, bosses at Arla Foods say they needed a design that would drive reappraisal, inspiring ‘casual creative […]
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Pentagram Brands Taipei’s ‘Flour and Salt Bakery’

Pentagram’s Natasha Jen and team have designed the branding for Flour and Salt Bakery, a new chain of cafés and stores based in Taiwan. The restaurant currently has three locations, with the flagship situated in the Datong District in midtown Taipei, another in the landmark “101” building, and a third in the Zhong Zheng District. […]
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Ragged Edge Rebrands Giraffe Restaurant Chain

Restaurant chain Giraffe has relaunched as Giraffe World Kitchen, with integrated branding agency Ragged Edge having delivered the new brand positioning dubbed “Taste A Whole New World”. The overhauled identity includes a new logo, visual identity and tone of voice. The agency has overseen the application of the brand across every touch-point, both internally and […]
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Robot Food Rebrands Seabrook Crisps

Robot Food has rebranded Seabrook Crisps, with the refresh including new packaging designs as well as a mildly retweaked logo. Said to be the inventors of the crinkle-cut and the first crisp manufacturer to use sunflower oil, the Bradford-based brand tasked Robot Food to redesign its Crinkle, Lattice and Straight Cut ranges. “Seabrook has an enviable heritage, holding […]
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Free & Easy Gets New Look by Pemberton & Whitefoord

Pemberton & Whitefoord has designed the brand logo and packaging solutions for Free & Easy’s new free-from cake mix and soup ranges. The London-based creative consultancy has created packaging for the cake range that consists of four 350g bake-at-home cake mix products, as well as a range of seven 400g organic, free-from soups. The designs […]
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Smith&+Village Rebrand Booths’ Cakes and Puddings

Branding agency Smith&+Village has redesigned Booths’ own label range of puddings and cakes. High end supermarket Booths had sold cream cakes from specialist bakery Waterfields, another well-known Lancashire firm, for many years, but company bosses wanted to migrate the products to the Booths branding, while maintaining the “positive associations” with Waterfields. The designers at Smith&+Village […]
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Smith&+Village Rebrands Booths’ Tea Range

Creative and strategic branding agency Smith&+Village has redesigned Booths’ range of teas, calling on the retailer’s origins as a tea importer in 1847. A family-owned retailer that started life as a tea shop in Blackpool in 1847, Booths currently runs a chain of ‘high-end’ supermarkets across Northern England. Tea is still graded and packed at the company’s Preston premises, […]
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