Camden Market’s new brand and visual identity were revealed this week by integrated branding agency Ragged Edge. Parent company Market Tech approached Ragged Edge to define and create a brand that would appeal to a broad millennial audience and work both on and offline. Originally opened in 1974, Camden Market is often identified with alternative culture […]
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Branding agency dn&co has created the brand for White City Place, the new creative business district at the centre of London’s White City. Located at the house of the former BBC Media Village site, White City Place is being developed by Stanhope and its funding partners Mitsui Fudosan and AIMCo, and is at the heart […]
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East Village Market is a new retail destination in London’s E20, on the site of the former Athletes’ Village that was originally designed and constructed as part of the Olympic Village for the 2012 Summer Olympic Games. Said to be a celebration of London’s best independent makers and traders, the market is one of many enlivenment […]
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Brand Union has created the brand identity for Formula 1 legend Sir Jackie Stewart’s new charity, Race Against Dementia. Motivated by the diagnosis of his wife Helen, Sir Jackie’s foundation, which has just launched, is aimed at funding research towards a cure for dementia while also searching for preventative medicine. WPP’s global brand strategy and […]
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Design studio Branch has created the logo for charity startup Forever Hope Foundation, which works in partnership with different charities and organisations, running gala style events to benefit their specific causes. The two key elements of the identity are the logo and strapline, with the former combining an “H” with an infinity symbol enclosed within […]
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Magpie Studio has rebranded the Roundhouse, a young persons charity and also a performing arts and concert venue. Located at a Grade II listed former railway engine shed in London’s Camden, the organisation this year marks 50 years as a venue and ten years as a charity. Magpie was appointed towards the end of last […]
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Pentagram has created the identity for a proposed streetcar linking the New York waterfront from Brooklyn to Queens. The BQX streetcar is said to be a landmark initiative for New York. Projected to serve more than 15 million annual riders by 2035, the line represents the first new rail system since the subway began service […]
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