Logo Design for a Kikbo Team: GALLO NEGRO

GALLO NEGRO is a kikbo team based in the city of Monterrey, Mexico. For those unfamiliar with the sport, it essentially involves players keeping a heavily weighted shuttlecock in the air by using their bodies (except from the hands). The game is played on a court similar to badminton and has its roots in China, […]
[READ MORE]

Entertainment Marketing: Identity for Ibsens Fabrikker

Originally established in 2005, Danish company Ibsens Fabrikker started life as a small factory manufacturing teddybears. Today it encompasses a total of three factories: the Teddy Factory, the Air Factory and the Figure Factory. The factories, respectively, make and produce mascots, inflatable advertisements/balloons and fibreglass figures. Aalborg-based design agency Form Agenda was given a brief […]
[READ MORE]

Logo for a Naming Consultancy: 27

27 is a naming consultancy based in Barcelona that provides a strategic naming service to both new start-ups and established businesses. The agency’s own trading name is a reference to the twenty-seven letters that make up the Spanish alphabet, with the idea being that all potential words and names arise out of a base set […]
[READ MORE]

Concept Design: Rebranding Pepsi

Last month Pepsi unveiled a new bottle design for its Pepsi portfolio including Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT, marking its first design update since 1996. The redesign is a visual expression of the brand’s new “Excitement of Now” positioning and is the first iteration of the redesign of the full portfolio currently […]
[READ MORE]

City Branding: Think Minsk

Despite being the capital and largest city of Belarus, Minsk lacks a clear identity. Its residents define themselves mostly by nationality, and admit that Minsk does not have a particular culture or tradition of its own. London-based identity think tank INSTID was asked to help improve Minsk’s international profile in order to attract foreign investment, […]
[READ MORE]

Fashion Branding: GENE Clothing

GENE is an exclusive women’s clothing brand created by former model and stylist, Lora (Nikolaev) Gene. Established in 2009, the fashion label is guided by an aesthetic philosophy which maintains that style exists in a woman’s DNA. Lora, as well as being the owner and original founder, also serves as the company’s creative director. For […]
[READ MORE]

Coffee-House Branding: Patricia

Patricia is a standing room only café in the financial district of Melbourne city, run by seasoned baristas Bowen Holden and Pip Heath. The café is named after Holden’s grandmother, Patricia (it just so happens that Heath’s grandma is also called Patricia). A research study in the form of a collaborative workshop between creative agencies […]
[READ MORE]