Belvoir Farm Unveils New Logo and Packaging by B&B studio

B&B studio has updated the logo and packaging design for Belvoir Farm, as the British soft drinks brand aims to win over a younger demographic in order to drive growth. The rebrand is said to build on the company’s farming roots, with the first bottles of its signature elderflower cordial having being handmade on the […]
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Pearlfisher Brands Interflora’s New ‘Orangeri’ Chocolates

Pearlfisher’s Copenhagen studio has recently worked with Interflora Denmark to develop and design its latest complementary product, Orangeri chocolates. The name ‘Orangeri’ is inspired by “orangeries of old”, says the agency, while the packaging is designed to reveal layers of the product and brand, with the square box opening to reveal a series of ‘postcards’ […]
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B&B Studio Unveils New Branding and Packaging for Snact

B&B studio has created the new branding and packaging for Snact, a fruit snacks manufacturer that claims to be on a mission to reduce food waste in the UK. Every day, 4.4 million apples and 1.4 million bananas are said to be thrown away in the UK, often for being an unusual or ‘ugly’ shape. […]
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Apple and Google Top Global Brands List

For the third year in a row, Apple and Google have claimed the top positions in Interbrand’s 16th annual Best Global Brands report, which aims to identify the 100 most valuable global brands. Valued at USD $170.276 billion, Apple increases its brand value by 43 per cent. Google, valued at $120.314 billion, increases its brand […]
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Pearlfisher Redesigns innocent On-the-Go Juice Range

Pearlfisher London has re-designed innocent’s on-the-go juice range. Work spans creative strategy, graphic and structural packaging design. innocent wanted to broaden its latest in-home juice carafe proposition in the on-the-go (OTG) category, making the carafe proposition relevant for the more active, transient world of OTG drinks. Mike Beauchamp, Pearlfisher 3D design director, commented, “The OTG […]
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Pentagram Creates Apple Logo for NYC’s ‘Apex for Youth’

Pentagram’s Natasha Jen has designed a new identity for Apex for Youth, a non-profit organisation providing mentorships and educational programs for underserved Asian and immigrant youth in New York City. Apex’s network of volunteers is made up of working professionals who provide support in academics, social skills, and community engagement for elementary through high school […]
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Google Overtakes Apple as ‘Most Valuable Brand’

Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZTM Top 100 Most Valuable Global Brand ranking, worth $159 billion, an increase of 40% year on year. After three years at the top, Apple slipped to No 2 on the back of a 20% decline in brand value, to […]
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