Global aviation services group Air Partner has launched a new brand identity created by design agency StormBrands. Having originally started out as a flying school in 1961, Air Partner subsequently expanded to include multiple companies with individual identities, naming structures and cultures including group charter, private jet, freight, air evacuation and safety consulting and training. […]
[READ MORE]

JetSuiteX has revealed a new brand name and identity, JSX, along with a refreshed website, logo, livery and new ad campaign. Co-founded in 2016 by entrepreneur Alex Wilcox, JSX describes itself as a “hop-on jet service” by offering publicly available charter flights on 30-seat jets from private terminals. The U.S. company currently flies daily out […]
[READ MORE]

The new logo design for the recently renamed Louisville Muhammad Ali International Airport has been officially revealed. The brand unveiling follows action taken by the airport’s Authority Board, who voted back in January 2019 to change the airport’s name to honour Louisville native and boxing legend Muhammad Ali. “As the world arrives in Louisville, we’re […]
[READ MORE]

Major global aircraft manufacturer Bell Helicopter has revealed it has rebranded to be known as simply “Bell”. The American company teamed up with design consultancy FutureBrand to complete its first rebranding since aerospace giant Textron purchased the defense businesses of Bell Aircraft Corporation in 1960 some of which became Bell Helicopter. “Bell has always been […]
[READ MORE]

Alaska Airlines has unveiled its first major brand change in 25 years. The new look was introduced on a newly painted Boeing 737-800 and will subsequently be featured throughout the airport experience, on all digital channels, in marketing materials and across Alaska’s entire fleet. The most visible changes to the brand are the wordmark, the Eskimo […]
[READ MORE]

Said to be the world’s longest aircraft, the AIRLANDER is a helium-powered “hybrid air vehicle” that was originally designed and developed for the US military. However, as a result of certain budget cuts, the project was subsequently brought back to the UK by Milton Keynes-based Hybrid Air Vehicles (HAV), where it is now being adapted […]
[READ MORE]

The Learjet is a dedicated business jet designed and manufactured by Bombardier. The Canadian company produces aircraft targeted at both business and commercial markets. More than 40 years after the creation of the first Learjet, Bombardier’s marketing team mandated BBDO Montreal to create an iconic livery design in order to help promote and celebrate the […]
[READ MORE]