Peugeot Citroën Unveils New ‘PSA Groupe’ Brand and Logo

PSA Peugeot Citroën has announced it will now become “Groupe PSA” as part of its new “Push to Pass” business strategy. The Group’s new identity replaces its previous “PSA Peugeot Citroën” brand that dates from 1991. The French car manufacturer currently encompasses three automotive brands, namely, Peugeot, Citroën and DS; the latter a newcomer that […]
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Lippincott Unveils New Logo for Principal

Lippincott has designed a new logo and brand identity for Principal, the global financial services company, which will kick start a larger brand transformation. Originally founded in 1879, Principal has expanded over time and now serves customers in more than 70 countries. With a diversified and global offering, the company wanted its visual expression to reflect […]
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The Clearing Creates New Visual Identity for Ascot

The Clearing has designed the new visual and verbal identity for Ascot, the famous British racecourse and home of Royal Ascot. While attracting some of the world’s finest horses and jockeys, Ascot was nevertheless struggling to make further inroads into the consumer leisure market. Royal Ascot, the racecourse’s flagship summer occasion, was overshadowing its regular race meetings. […]
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U.S. Soccer Reveals New Logo Design

The U.S. Soccer Federation has unveiled its new logo design. The crest receives the first update since 1995. Key visual elements include stripes and colours drawn straight from the American flag. In addition, the football organisation revealed its official font, 90Minutes, a custom look designed by typeface designer Tal Leming to go with the lettermarks […]
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Ragged Edge Designs Logo and Branding for Bulb Energy

London-based creative studio Ragged Edge has designed the look for new UK energy start up, Bulb. Ragged Edge says it worked closely with the founding team to create a brand idea that would position Bulb as an alternative to ‘the big six’ corporations. The brief included naming, brand strategy and identity design. “Bulb – or Simple […]
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Studio h Creates Branding for Svalbardi’s Iceberg Water

Studio h has created the bottle, brand and packaging design for Svalbardi polar iceberg water. Svalbardi is harvested from icebergs freshly carved off glaciers in the remote polar region of the Svalbard archipelago. The ice, claimed to be thousands of years old and fresh as the day it fell as snow, is captured, melted and […]
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The DAVIS Companies Rebrands with New Logo Design

The DAVIS Companies, a U.S. employment agency headquartered in Massachusetts, has announced the release of a new logo design and the launch of a refreshed website. The changes coincide with the company’s 30th year in business, founded in 1985 by CEO Robert “Bob” Davis. “We really wanted to unify our verticals and get back to our roots,” […]
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