Silk Pearce Designs New Look for Honeybell Soap

Design and branding consultancy Silk Pearce has created new packaging designs for The Honeybell Soap Company as part of a product rebranding programme to help the company expand UK sales and move into international markets. Having rationalised its product lines, Honeybell has this week launched a new collection of handmade bar and liquid soaps, hand and […]
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SomeOne Repositions Luxury Travel Brand ‘Sovereign’

Luxury holiday company Sovereign has repositioned the 43 year old organisation in a move to differentiate itself from what it says is a “cluttered” luxury market. The rebrand sees Sovereign reveal a new visual identity based on the strap-line ‘Paradise Found’. This will be followed by a marketing campaign aimed at underlining the company’s position […]
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Believe In Brands London Energy Company, ‘Loka’

Greenwich Peninsula has been described by London Mayor Boris Johnson as “one of the most exciting regeneration projects in Europe.” When complete, the 160-acre site around the O2 will include some 10,000 homes and 3.5 million square feet of commercial space. Included in the development is a District Heat Network that will generate and supply […]
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7up Gets Refreshed Logo and Visual Identity

Soft drink 7up has unveiled a new visual identity and global campaign. Originally established in 1929, 7up is currently the second largest PepsiCo beverage drink internationally. “7up is an important, authentic trademark, with an immensely rich heritage and brand equity,” said current PepsiCo boss, Brad Jakeman. “As global beverage consumption and consumer trends continue to […]
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Pizza Hut Reveals New Logo Design

Pizza Hut has rolled out a new brand evolution with a redrawn red roof logo, updated delivery boxes, new cups, a revamped website and what the company is calling “relaxed” uniforms. As well as the contemporised branding and identity, a new menu – dubbed the “Flavor of Now” – will feature a range of new crust […]
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The Clearing Creates Branding for Kitchen Store, ‘Sizzle’

Branding consultancy The Clearing has created the brand strategy, name, positioning and identity for Sizzle, a new online kitchen and dining store launched by online supermarket and food retailer Ocado. Richard Buchanan, director of consulting at The Clearing, said: “We’ve been working closely with Ocado over the last 2 years to develop several non-grocery businesses, […]
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Stockholm Design Lab Redesigns Volvo’s Logotype

Volvo Cars have just launched the all-new XC90. The SUV marks the beginning of a new chapter in the company’s history, embodying its future design direction and being the first of its cars to carry the new more prominent “ironmark”. Together with the T-shaped “Thor’s Hammer” DRL lights, the ironmark introduces an entirely new face […]
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