Custom Home Builder Woodmeister Rebranded by 451 Agency

Boston-based 451 Agency has unveiled a comprehensive brand refresh for Woodmeister Master Builders. Founded in 1980, Woodmeister is a high-end custom home builder headquartered in Massachusetts that specialises in luxury residential construction, architectural millwork, custom cabinetry, and personalised property management. The company’s new look and feel, which includes a completely new website and logo reimagining, […]
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HeatGenie Unveils New Name and Logo as Part of Rebrand

HeatGen, a manufacturer of ‘self-heating’, ready-to-drink beverage packaging has rebranded, introducing a new name, logo and ‘POWERED BY HEATGEN’ brand mark. Founded in 2009, and formerly known as HeatGenie, the company is currently in the process of bringing to market a self-heating aluminium can that allows drinks to be heated on the go with just […]
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‘Milk’ Cashmere Unveils New Logo and Identity by BTL Brands

BTL Brands has repositioned Porto and New York-based luxury cashmere company, Milk Cashmere, with a new brand identity as it eyes up the mother and baby market. The consultancy was responsible for developing the brand strategy, as well as creating the brand name, logo and personality for the new luxury cashmere brand. “The name Milk, […]
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Protein Brand ‘C2’ Launches with Branding by BTL Brands

Creative agency BTL Brands has designed the logo and identity for C2 (short for “Chapter 2”), a new protein company founded by gym entrepreneur, Bastien Bouisset. From creating the brand name and personality, to building the brand strategy and applying the new brand to multiple touch points including packaging and digital, the agency has helped launch […]
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Pentagram Creates ‘Vintage’ Look for LOROD Fashion Label

Pentagram’s Natasha Jen and team have designed a brand identity for LOROD, a new U.S. fashion brand by Lauren Rodriguez and Michael Freels. The project encompasses the brand’s messaging and art direction of its fashion photography, as well as the design of the website (developed in collaboration Big De Creative). “The name ‘LOROD’ comes from a […]
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Siegel+Gale Develops New Look for Andrews Property Group

Global brand strategy, design and experience firm Siegel+Gale has announced the completion of a refreshed brand platform and visual identity for Andrews Property Group. The property company, which was originally established in 1946, currently has 80 offices located throughout the South of England. However, facing an ever-changing marketplace – and a brand identity that hadn’t been reviewed […]
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The Clearing Creates New Visual Identity for Ascot

The Clearing has designed the new visual and verbal identity for Ascot, the famous British racecourse and home of Royal Ascot. While attracting some of the world’s finest horses and jockeys, Ascot was nevertheless struggling to make further inroads into the consumer leisure market. Royal Ascot, the racecourse’s flagship summer occasion, was overshadowing its regular race meetings. […]
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