‘Milk’ Cashmere Unveils New Logo and Identity by BTL Brands

BTL Brands has repositioned Porto and New York-based luxury cashmere company, Milk Cashmere, with a new brand identity as it eyes up the mother and baby market. The consultancy was responsible for developing the brand strategy, as well as creating the brand name, logo and personality for the new luxury cashmere brand. “The name Milk, […]
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Protein Brand ‘C2’ Launches with Branding by BTL Brands

Creative agency BTL Brands has designed the logo and identity for C2 (short for “Chapter 2”), a new protein company founded by gym entrepreneur, Bastien Bouisset. From creating the brand name and personality, to building the brand strategy and applying the new brand to multiple touch points including packaging and digital, the agency has helped launch […]
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Pentagram Creates ‘Vintage’ Look for LOROD Fashion Label

Pentagram’s Natasha Jen and team have designed a brand identity for LOROD, a new U.S. fashion brand by Lauren Rodriguez and Michael Freels. The project encompasses the brand’s messaging and art direction of its fashion photography, as well as the design of the website (developed in collaboration Big De Creative). “The name ‘LOROD’ comes from a […]
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Siegel+Gale Develops New Look for Andrews Property Group

Global brand strategy, design and experience firm Siegel+Gale has announced the completion of a refreshed brand platform and visual identity for Andrews Property Group. The property company, which was originally established in 1946, currently has 80 offices located throughout the South of England. However, facing an ever-changing marketplace – and a brand identity that hadn’t been reviewed […]
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The Clearing Creates New Visual Identity for Ascot

The Clearing has designed the new visual and verbal identity for Ascot, the famous British racecourse and home of Royal Ascot. While attracting some of the world’s finest horses and jockeys, Ascot was nevertheless struggling to make further inroads into the consumer leisure market. Royal Ascot, the racecourse’s flagship summer occasion, was overshadowing its regular race meetings. […]
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Coley Porter Bell Gives Border Biscuits a New Look

Border Biscuits, which generated more than £14.5 million in sales in its last financial year, has announced the launch of its new brand identity developed by brand consultants, Coley Porter Bell. The work – rolled out at the end of January 2016 – aims to modernise the brand to help make it more competitive in the […]
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& SMITH Creates Branding for Takeaway, ‘Smack Lobster Roll’

Smack Lobster Roll, previously named Smack Deli, is a takeaway concept from the people behind popular restaurant chain Burger & Lobster. They serve up freshly cooked lobster in brioche rolls with a variety of added fillings. Following the opening of their first site on Binney Street in London last year, they’ve now added a second […]
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