TRÜF Creative Helps Brand Investment Firm, ‘ECHO’

Echo is a U.S. investment firm for millennial entrepreneurs involved in the consumer packaged goods industry. The business turned to California-based design agency TRÜF Creative, wanting a brand identity that reflected the company’s “forward-thinking edge” while maintaining a professional image. “Simple shapes and unique colours create the repeating ECHO letterforms in the name, while the […]
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Robot Food Rebrands Panda Drinks

Children’s soft drink brand Panda has unveiled a fresh new brand and packaging design scheme, created by specialist branding and packaging agency, Robot Food. Well known in the past for their fizzy, artificially colourful products, Panda asked Robot Food to help reposition the brand and articulate their new range of naturally flavoured waters, still juices […]
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Branding for Furniture Store, ‘Chairish’

Chairish is an online store targeting design aficionados who want to buy and sell previously owned furniture and decor to one another. Global design agency Mucho created a logo and identity system for Chairish that can be used online, across a variety of printed collateral, and as a graphic system throughout the company’s office interior. Rob […]
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Dragon Rouge Creates New Look for ‘Cocio’ Chocolate Milk

Global design agency Dragon Rouge has fashioned a new look for Danish chocolate milk brand Cocio, which was originally founded in 1951. For almost a year, Dragon Rouge has been working closely with the Cocio team to refresh the brand. The Arla-owned dairy drinks brand is aiming to target an audience of young urban adults. In […]
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Croots Rebrand Wins Gold at DBA Design Effectiveness Awards

AC Supplies, a North Yorkshire maker of canvas and leather shooting bags, felt that their brand had no real equity beyond their core trade supply base. They wanted to create a fresh, stand-alone brand that would compete in the consumer market and emphasise their 40-year heritage. The new Croots brand was created by WPA Pinfold […]
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Pearlfisher Creates Identity for Organic Dairy Brand, ‘Stonyfield’

Pearlfisher New York has created the new brand architecture, identity, and packaging design for organic yogurt maker Stonyfield. Pearlfisher’s challenge was to help unify the growing portfolio of baby and kids yogurts, traditional and Greek yogurts, frozen yogurts, milk and cream; and to convey Stonyfield’s distinct organic proposition. Stonyfield’s packaging appeared as a house of […]
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Identity Design: The Victoria Falls Steam Train Company

The Victoria Falls Steam Train Company briefed Cape Town-based communications agency Bittersuite to create a corporate identity that would reflect the luxury, elegance and old-world romance of steam train travel in colonial Rhodesia. Made up of old-world symbols of British colonialism including the Royal Crown, two fierce lions and a vintage train fender, the logo […]
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