Australia Reveals New Trade Logo

Australia’s government has revealed a new national brand logo that will be used to market the country’s products abroad. The new design, which features a gold-coloured kangaroo formed out of three boomerangs, replaces the previous logo, which was subject to heavy criticism when it was unveiled last year, with many likening it to the Covid-19 […]
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Sanofi Reveals New Corporate Brand and Logo

French pharmaceutical giant Sanofi has unveiled a new look, which brings all of the company’s various brands under a single, common identity for the very first time. The new logo design is claimed to be a representation of Sanofi’s “Play to Win” business strategy that was initiated back in 2019. “The two purple dots embody […]
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Brussels Airlines Launches New Logo and Livery

Brussels Airlines has unveiled a new brand identity, in an effort to cement its position as Belgium’s number one carrier. Updated colours, a new logo, and aircraft livery are the visual token of the airline’s new look, which the company claims readies it “for future challenges”. “With this new brand identity, we are ready to […]
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Grand Rounds Health and Doctor On Demand Rebrand as ‘Included Health’

American health-tech firms Grand Rounds Health and Doctor On Demand have announced their combined integrated virtual care venture will be called “Included Health”. The new brand, which comes after the two entities merged earlier in 2021, has been announced alongside results of a new national survey that shows nearly half of Americans (45%) are prioritising […]
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Criteo Rebrands, Unveils New Logo Design

Online advertisement specialist, Criteo, has unveiled a new look that includes a refreshed logo, visual identity, and brand positioning dubbed “The Future is Wide Open.” Founded in 2005, the Paris-headquartered company serves personalised ads across websites on behalf of e-commerce companies. “The time is right for a new brand identity and rally cry, as we […]
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SPi Global Reveals New Name and Logo

SPi Global, a business process outsourcing (BPO) provider headquartered in Manila, has announced the launch of its new name as Straive (pronounced “strive”). The brand refresh reportedly comes on the back of a number of developments in recent years including several acquisitions, as well as new revenue streams for the over 40-year-old Philippines business that […]
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FinTech Company MSTS Rebrands as ‘TreviPay’

MSTS, a global B2B payment and credit solutions provider, has today revealed an all-new brand identity and name – “TreviPay”. The Kansas-headquartered company says the new branding reflects its role as the preferred B2B payment provider for a number of leading Fortune 500 companies such as Alibaba, as well as other small- to mid-sized businesses. […]
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