Pentagram Rebrands Luxury Fashion Retailer, Mytheresa

Branding consultancy Pentagram has created the new identity for online luxury fashion retailer, Mytheresa. Although the Munich-headquartered business has a history stretching back over 30 years, it presently conducts most of its business through a website that it launched back in 2006. The designers at Pentagram say the refreshed identity aims to bring “simplicity and […]
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Friends Rebrand Luxury Bespoke Tailor, ‘Roberto Revilla’

Bespoke London-based tailor Roberto Revilla has worked with design studio Friends to overhaul the growing fashion brand. Friends drew inspiration from a range of sources, including global fashion brands and trends. In keeping with the collaborative approach to the project, they worked closely with Revilla and his wife Carolina to understand their own personal likes […]
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ID for an Entertainment Company: Agência Dama

Agência Dama is a Brazilian communications agency with a specialist focus on events production for lifestyle and fashion brands. Graphic designer Adilson Porto Jr., from São Paulo, was commissioned to design the corporate identity. For the logotype he took inspiration from traditional stage lighting design, with the name “DAMA” seemingly being formed from a row […]
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Retail Branding: ‘Kering’ Design Story

PPR, a French multinational holding company that owns and operates major fashion brands such as Gucci, Puma, Yves Saint Laurent, Alexander McQueen, Christopher Kane, Stella McCartney, JEANRICHARD, Qeelin and Sergio Rossi, is set to rebrand as Kering. Creative agencies Dragon Rouge and Havas Lifestyle have been collectively involved in the rebranding process. To further complement […]
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Concept Logo for Jeremy Lin

AJ Dimarucot is a graphic designer and illustrator from the Philippines who is especially adept at fashioning apparel graphics; his list of clients includes Adidas, Nike, Puma and Vans, not to mention famous personalities such as musicians like Alicia Keys and the late Michael Jackson. In a previous role he also served as an art […]
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Fashion Branding: Luxe a Porter

This identity and website design project was completed for online e-tailer Luxe a Porter by Sergi Ferrando, a multi-disciplinary designer currently living and working in Barcelona in Spain. Luxe a Porter is a business that was created with the aim of forming an online community of passionate but frugal fashionistas and giving them the opportunity […]
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Fashion Branding: Strictly Verticals

Verticals is a fashion label specialising in the design of shirts and accessories that all incorporate the usage of stripes. It was only natural, therefore, for the company to want to express this stripe aesthetic in its corporate design language. Enter Robinsson Cravents. Based in Medellin, Colombia, Robinsson has created a responsive identity system that […]
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