• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Concept Logo for Jeremy Lin

By Editor January 9, 2013

Categories: Religion & Spirituality, Sports

Jeremy-Lin-Nike-New-York-Knicks-basketball-NBA-sports-logo-design-branding-19

AJ Dimarucot is a graphic designer and illustrator from the Philippines who is especially adept at fashioning apparel graphics; his list of clients includes Adidas, Nike, Puma and Vans, not to mention famous personalities such as musicians like Alicia Keys and the late Michael Jackson. In a previous role he also served as an art director for brand communications specialist OgilvyOne Worldwide.

Inspired by the story and emergence of Asian-American basketball player Jeremy Lin, last year AJ engaged in a self-initiated conceptual design exercise exploring how Nike could potentially brand the then rising NBA star.

AJ’s hypothetical project was completed in early 2012, back when Jeremy Lin was still a New York Knicks player – and where he also donned the No. 17 jersey. (Lin has since transferred to the Houston Rockets and currently wears their No. 7 shirt.)

At first AJ explored several possible directions by playing around with the initials “JL” and the number “17”; he also explored doing a logo based on “LIN” or “JLIN”, including an idea of designing “LIN” as an ambigram.

Another possible direction included adapting “JLIN” or “JL17” to make them look like Taiwanese characters (Lin having Chinese/Taiwanese heritage). However, on second thoughts, AJ decided against this owing to perceived cultural implications.

Eventually he settled on using “JL” because of the symmetry of the letters, particularly as the letter “J” he formed could be flipped horizontally to dually serve as a letter “L”.

The final solution also encapsulates a Christological element: when playing around with the placement of “JL” and “IN/17”, AJ discovered that the central negative space formed a cross in the middle of the design, which he then adopted as symbolic nod to Lin’s Christian faith.

AJ further applied the logo design onto posters and apparel, with a heavy emphasis on the New York Knicks’ blue and orange team colours. Some of the associated merchandise also carries the word “Linsanity” as a strapline; the term was in common usage throughout 2012 and referred to Lin’s newfound stardom.

Jeremy-Lin-Nike-New-York-Knicks-basketball-NBA-sports-logo-design-branding

Jeremy-Lin-Nike-New-York-Knicks-basketball-NBA-sports-logo-design-branding-2

Jeremy-Lin-Nike-New-York-Knicks-basketball-NBA-sports-logo-design-branding-3

Jeremy-Lin-Nike-New-York-Knicks-basketball-NBA-sports-logo-design-branding-4

Jeremy-Lin-Nike-New-York-Knicks-basketball-NBA-sports-logo-design-branding-5

Jeremy-Lin-Nike-New-York-Knicks-basketball-NBA-sports-logo-design-branding-6

Jeremy-Lin-Nike-New-York-Knicks-basketball-NBA-sports-logo-design-branding-7

Jeremy-Lin-Nike-New-York-Knicks-basketball-NBA-sports-logo-design-branding-8

Jeremy-Lin-Nike-New-York-Knicks-basketball-NBA-sports-logo-design-branding-9

Jeremy-Lin-Nike-New-York-Knicks-basketball-NBA-sports-logo-design-branding-10

Jeremy-Lin-Nike-New-York-Knicks-basketball-NBA-sports-logo-design-branding-11

Jeremy-Lin-Nike-New-York-Knicks-basketball-NBA-sports-logo-design-branding-12

Jeremy-Lin-Nike-New-York-Knicks-basketball-NBA-sports-logo-design-branding-14

Jeremy-Lin-Nike-New-York-Knicks-basketball-NBA-sports-logo-design-branding-15

Jeremy-Lin-Nike-New-York-Knicks-basketball-NBA-sports-logo-design-branding-17

AJ Dimarucot
www.ajdimarucot.com

Tags: 17, 7, Adidas, AJ Dimarucot, Alicia Keys, ambigram, apparel graphics, Asian American, basketball, blue, Chinese, Christianity, cross, fashion, Houston Rockets, J, Jeremy Lin, jersey, JL, L, Linsanity, Michael Jackson, NBA, New York City, New York Knicks, Nike, OgilvyOne Worldwide, orange, pattern, Philippines, poster design, Puma, religion, sneaker design, swoosh, Taiwanese, Vans

SEE ALSO:

  • Logo Concept for Cristiano Ronaldo: CR7 + Nike
  • Concept Logo for NBA Player Kevin Love
  • Charlotte Hornets New Brand Identity Revealed
  • Concept Logo and Packaging Design: ‘Nike Naturals’
  • New York City FC Asks Fans to Choose Logo Design
  • Pearlfisher New York Designs New Identity for ‘The Dieline’

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Disability-Inclusive Housing Startup ‘The Kelsey’ Gets New Logo and Identity by Landscape
  • KBRA Launches New Brand Identity with Redesigned Logo
  • NB Private Capital Changes Name to Versity Investments
  • Brandpie Creates New Look for Matrix Medical Network
  • Hummingbird Botanicals Rebrands as ‘Onáya’, Gets New Logo
  • Online Dating Site Match Launches New Look by COLLINS
  • Marinus Pharmaceuticals Reveals New Logo Design
  • Belvoir Farm Unveils New Logo and Packaging by B&B studio
  • Hulsbosch Brands New ‘Woofin’ Good!’ Dog Food Range

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.