Fine Choice Foods Gives ‘SUMM!’ Product Line New Logo

Fine Choice Foods, a producer of Asian-inspired foods throughout North America, has announced a rebrand of its SUMM! line of products as well as the launch of a new customer-focused website. Originally founded in 1986 by the Lui family, Fine Choice Foods currently sells spring rolls, gyoza dumplings, and apple pie roll all under the […]
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Travel Company Klook Rebrands, Unveils New Logo Design

Klook, a travel and leisure e-commerce platform, has launched its new ‘Joysplash’ logo and identity, which marks the Hong Kong-based company’s first end-to-end rebrand since being founded back in 2014. The tours and attractions booking platform reportedly sees over 30 million visitors every month, connecting travellers with local operators. Over time the platform has gradually […]
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Pintec Unveils New Brand Logo

Chinese fintech startup Pintec has unveiled a new logo that it says has been designed to communicate the brand’s “vision of applying technology to connect and serve partners.” Founded in 2017, the company offers personal and SME loans in addition to wealth management and insurance brokerage services. Its new logo design, which is described as […]
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China’s Geely Launches New Electric Car Brand – ‘Geometry’

Geely, currently the biggest car manufacturer in China, has launched a new ‘premium’ all-electric vehicle brand. Called “Geometry”, the new mark has plans to launch 10 pure electric models by 2025, targeting multiple segments including saloons, SUVs, crossovers, and MPVs. The first model, dubbed “Geometry A”, has this week made its official global public debut […]
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Beijing 2022 Unveils Official Logos

The logos for the Beijing 2022 Olympic and Paralympic Winter Games have been revealed at a special ceremony held at the National Aquatic Centre in China’s capital city. Named “Winter Dream”, the design for the 2022 Beijing Winter Olympics emblem is said to have been inspired by 冬, the Chinese character for “winter”. The upper […]
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Overwatch League Unveils First Team Logo Design

Overwatch League, a professional e-sports league for multiplayer online video game Overwatch, has revealed the official branding of its first team – the Shanghai Dragons. For its inaugural season, the newly-created league, which is claimed to be the first major global, city-based pro e-sports league in the world, plans to field 12 teams based in Asia, Europe, and […]
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Pentagram Brands Taipei’s ‘Flour and Salt Bakery’

Pentagram’s Natasha Jen and team have designed the branding for Flour and Salt Bakery, a new chain of cafés and stores based in Taiwan. The restaurant currently has three locations, with the flagship situated in the Datong District in midtown Taipei, another in the landmark “101” building, and a third in the Zhong Zheng District. […]
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