Pearlfisher Rebrands ‘Wild West’ and ‘Cruga’ Meat Snacks

Pearlfisher has created a new look for Wild West and Cruga, which both form part of the Meatsnacks Group. Founded in 2015, the company is said to be Europe’s largest manufacturer of meat snacks, and is a major producer and distributor of biltong and jerky here in the UK. “Having risen to market dominance through acquisitions, […]
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Carter Wong Creates New Branding for Fishing Giant, Norebo

International fisheries group Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong. The agency has delivered an end-to-end project, encompassing initial strategy and naming, fresh branding and a new look and feel for the Atlantika and Ocean Trawlers brands; the former, which provides fish fillets to chefs, […]
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Idaho Steelheads Reveal New Logo Design

Professional ice hockey team the Idaho Steelheads have unveiled an all-new logo design ahead of the 2017–18 ECHL season, which officially gets underway tomorrow. The team has revealed both a refurbished primary logo that will be used this season, as well as a new secondary logo that will be utilised on alternate jerseys going forward. The Steelheads’ […]
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Chay Sells Rebrands London Sushi Restaurant, ‘Kulu Kulu’

Graphic designer Chay Sells has created a new look for London-based sushi restaurant, Kulu Kulu. The business name, which means “round and round” in Japanese, reflects the seating inside the restaurant that is organised around a conveyor belt which distributes freshly made sushi by a chef in the centre. “The logo design is very simple […]
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Long John Silver’s Unveils New Logo Design

Long John Silver’s has unveiled a new logo design and branding strategy to more than 400 attendees at its national convention this week in Louisville, Kentucky. Founded in 1969 by Jim Patterson, the American brand is said to be the nation’s largest quick-service seafood chain with more than 1,000 restaurants. “This brand has been around […]
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Springetts Creates Logo and Branding for ‘Rockfish’ Restaurant

As part of an on-going working relationship with chef and restaurateur Mitch Tonks, design agency Springetts has just created a new logo and branding for his latest restaurant – Rockfish in Brixham, Devon. The designs for the paper tablecloths, napkins, condiments and takeaway packaging will all be rolled out across Tonks’ other Rockfish restaurants in […]
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Branding and Packaging for Fish Brand, ‘RR. Spink & Sons’

Scottish smoked fish brand and Royal Warrant-holder RR. Spink & Sons has unveiled a range of new-look packaging across its range, designed by UK branding and design specialists Good. RR. Spink and Good’s new design showcases the premium positioning of RR. Spink – which has been smoking fish since the 1700s, and holds a Royal […]
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