Burger Chain Johnny Rockets Unveils New Logo and Branding

Johnny Rockets global restaurant chain is marking its 30th anniversary year with the debut of a brand refresh dubbed “Johnny Rockets 2.0”. The brand has previously been known for its 50s diner look complete with jukeboxes, dancing servers dressed in the decade’s familiar soda fountain uniforms and its original burgers and shakes. However, the brand refresh […]
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& SMITH Creates New Look for YO! Sushi

Design agency & SMITH has refreshed the brand identity for YO! Sushi, creating a new look for the global restaurant chain. The designers say they wanted to align the brand closer to “the true taste of modern Tokyo” as part of the revised brand strategy. The visuals also take cues from Japanese anime and manga […]
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Bikini Village Unveils New Logo and Store Concept

Fashion brand Bikini Village has revealed its new visual signature including an updated logo and a new store design. With this new visual identity, the Canadian retailer, who carries branded swimwear and beachwear for both men and women, says it is making a “shift towards modernity”. The integration of the new logo will take place gradually […]
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Cicis Unveils New Logo, Brand Positioning, Interior Design

On the heels of its 30th anniversary, Cicis has unveiled a refreshed brand identity. The popular chain, with nearly 450 restaurants across the U.S., revealed its new branding – including a revised logo design – along with its newly identified core brand positioning of “Feeding Individuality”. The new logo does away with the word “Pizza” […]
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Moving Brands Gives Eircom New Look

Ireland’s largest telecoms business Eircom is undergoing a period of change. The company’s investment in its new brand is said to mark the largest brand transformation in Ireland in over 20 years. Global design agency Moving Brands was engaged as Eircom’s lead creative partner, to clarify and streamline its business architecture, transform the brand identity, […]
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Here Designs Identity and Packaging for ‘CRAFT London’

Brand consultancy Here Design has designed the identity and packaging for CRAFT London, a new restaurant in Greenwich, London. The designers say the challenge was to create a strong brand identity that would convey what they call a “New British contemporary craft” to a metropolitan audience. “The brand identity had to convey our excitement about […]
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Studio Tilt Unveils New IHOP Identity and Branding

Kansas-based design agency Studio Tilt has unveiled a new branding system for U.S. restaurant chain IHOP. As well as a new logo, supporting visuals include a set of symbols that reference the International House of Pancakes and a smile dot pattern. A new corporate identity system, carry-out packaging, seven sub-brand logos and other print materials […]
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