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DesignLSM Brands Kanuka Tea House

By Editor November 3, 2016

Categories: Food

designlsm-logo-design-branding-kanuka-tea

Kanuka is a specialist loose-leaf tea company based in St Albans; a family run business created by John and Beth Hesler and Sophie Taylor.

The original concept was said to have been inspired by an unusual Christmas gift, namely, an expensive kettle that gave John the idea of “creating a unique tea blend that would equal his gift in elegance”.

DesignLSM were subsequently approached to create both the brand identity and interior design for the business, which included a full range of applications including signage, business stationery, point of sale and packaging.

“Kanuka is worlds apart from your typical English teahouse and it was important that we made that distinction in how the brand was communicated. The copywriting element was important from the start of the process to establish a clear and calm tone of voice,” say the designers. “The tone carries through into the design application, which combines minimal Japanese inspired pattern design with modern type and beautiful still life photography.”

The company’s selection of 40 bespoke teas are also colour-coded and presented within a custom in-store wall display.

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DesignLSM
www.designlsm.com

Tags: architecture, black, black and white, branding, DesignLSM, frame, gold, identity design, interior design, Japanese, Kanuka, leaf, logo design, logotype, monochrome, packaging design, rectangle, signage, stationery design, tea, wood

SEE ALSO:

  • Branding for a New Tea House – ‘Darcha’
  • Drink Shop Identity Design: Cherries Tea House
  • Konrad Sybilski Designs Logo and Packaging for ‘Any Tea’
  • Branding and Packaging Concept for ‘AriZona Tea’
  • Branding and Packaging Design for ‘t.lovers’
  • Branding: 100TEE – It pays to buy good tea

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