3D Software Company Maxon Unveils New Logo Design

After more than 20 years, 3D design and animation software company Maxon has unveiled a new logo as part of a major identity refresh. The new look follows on from the company’s acquisition of the Redshift render engine in 2019 and its merger with visual effects software specialist Red Giant later in 2020. Senior brand […]
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Joe Duffy Goes Back to School – Rebrands DeLaSalle High

Award-winning graphic designer Joe Duffy has unveiled a new logo and brand identity for what is said to be the longest standing Catholic high school in Minneapolis, his alma mater – DeLaSalle High School. Approximately 63 per cent of the student body is Catholic, 50 per cent are students of colour, and approximately half qualify […]
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Motor1.com Unveils New Logo Designed by Pininfarina

Global car news and reviews website Motor1.com has introduced a new logo designed by famed Italian automotive design studio, Pininfarina. The shape of the logo has been revised, specifically the square, which has now been replaced by a circle. The updated “.com” also includes the flag of each of the web magazine’s 10 international editions, […]
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DixonBaxi Rebrands AC Milan

London-based design agency DixonBaxi has rebranded European football giants AC Milan. The refreshed visual identity system, which ties in with the start of the Serie A 2019/20 season, has been developed around the Rossoneri’s famous crest-shaped logo and is further claimed to go “beyond football and borders”. “Fans and footballing gods have been kissing the […]
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Soapsmith Gets New Branding and Packaging by Bulletproof

Design agency Bulletproof has refreshed the logo and packaging for London-based beauty brand, Soapsmith. Originally founded in 2012 by Samantha Jameson, Soapsmith is since said to have developed a ‘cult’ following for its handmade soaps and body care products. The brand’s all-new look is claimed to be centred around a design idea of ‘urban artistry’, […]
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Pure Leaf Tea Gets Brand Refresh by PB Creative

Pure Leaf has relaunched its premium teas in the UK and Netherlands, with a global brand and packaging redesign by London agency PB Creative. As well as shifting Pure Leaf from plastic jars to a more sustainable carton format, the design consultancy has also reverted to a black colour scheme across all of the brand’s […]
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Offthetopofmyhead Brands Police Care Champions

Branding agency Offthetopofmyhead has created the Police Care Champions campaign logo, identity and collateral to raise awareness of the support provided by Police Care UK. The latter is a national charity that claims to reduce the impact of harm on serving and former police officers and staff, volunteers, and their families by providing them with […]
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