Design agency After Hours has created the logo and branding for New Zealand-based candlemaker, The Treasury of Candles. “Built around the core insight that candles make any moment more special and memorable – whether it’s a dinner party or just a relaxing bath, the brand idea is rooted in the concept of ‘Moments to Treasure’,” […]
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Concluding a yearlong study, U.S. food company John Wm. Macy’s has unveiled a new brand identity. With a new logo and redesigned retail packaging, the company will do business as John Wm. Macy’s Family Bakery. “This year we’re celebrating the fortieth anniversary of the CheeseSticks recipe that launched our business,” said John Macy, founder and […]
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Pentagram’s Daniel Weil and Michael Bierut have collaborated on the design of the brand identity and packaging for HOTSHOT, a new sports drink that is claimed to prevent and treat muscle cramps. The supplement was invented by Dr. Rod MacKinnon, MD, a Nobel Prize-winning neuroscientist and endurance athlete, in collaboration with Bruce Bean, PhD, a neurobiology professor […]
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Swedish football star Zlatan Ibrahimovic has launched his own sportswear brand called “A-Z”. The first ever A-Z clothing collection was unveiled yesterday at a special event in Paris with a choreographed show. The reveal was also accompanied by the introduction of the A-Z ‘Inner Voice’ film. “A-Z is about the journey, and Zlatan knows this […]
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Moving Brands has created the logo and brand framework for 3D printing specialist, Carbon3D. “Upon meeting the team at Carbon3D, it became clear the business did indeed offer a ‘leap forward’ in 3D manufacturing,” say the designers. “However, there was a lack of clarity externally around who the company was and what they could offer […]
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Lynx has updated its brand positioning by unveiling a new range of male grooming products, including daily fragrances, body wash, and hair styling products. Its existing products have also been given a new look and feel, in line with the new positioning. The refresh was introduced via an advertising campaign, ‘Find Your Magic’, in February this […]
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U.S. carmaker General Motors has revealed a new car-sharing service called Maven, which aims to combine and expand the company’s multiple mobility programs under one single brand. GM says Maven’s mission is to give customers access to personalised, on-demand mobility services. The global Maven team includes more than 40 dedicated employees from the connected car […]
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