The Clearing Creates Look for ‘Gravity’ Health & Fitness Centre

The Clearing Creates Look for ‘Gravity’ Health & Fitness Centre

Branding consultancy The Clearing has designed the look for Gravity, which is said to be the world’s first 6-star health and fitness centre.

The agency was responsible for creating the brand proposition, name, visual and verbal identity for the private members’ club located in Singapore¬†that first opened in August 2015.

“Our work was founded on the correlation between fitness, wellness and elite executive performance. For us, the brand needed to be positioned to deliver a hyper-personalised experience,” says the designers.

“The brand identity system is deliberately understated and restrained, reflecting the feel of the club. The limited monochrome colour palette plays to luxury cues; flashes of red inject energy and confidence.”

The main symbol, meanwhile, uses a hexagon device that is then echoed in a pattern used across the entire brand material.

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The Clearing
www.theclearing.co.uk