Chinese smart energy firm GoodWe has refreshed its branding, revealing an all-new look that is claimed to be “strong, capable, and reputable”. The new identity includes a redesigned logo; a new slogan, namely, “Smart Energy Innovator”; and a completely revamped website. “GoodWe’s rebrand delivers a cleaner and more streamlined look, in spirit with its commitment […]
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Growers, a technology company focused on making it easier to do business with farmers, has undergone a brand refresh ahead of the commercial launch of its flagship product this summer. The complete revamp of www.growers.ag, new logo, visuals, and messaging are designed “to create distinction and differentiation amongst the sea of agtech look-alikes,” says the […]
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U.S. cannabis company Vireo Health has announced that Minnesota Medical Solutions (MinnMed), the company’s subsidiary in the state of Minnesota, has changed its name to Vireo Health of Minnesota and its cannabis patient centres are in the process of being renovated and rebranded. The retail locations will now be called “Green Goods”. The company’s existing […]
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Oh My Green, a ‘concierge-style’ provider of healthy food to corporations across America, has announced it has rebranded to garten. In addition to a new name, garten is also debuting a new look and feel of the brand, new logo and marketing initiatives to support the launch. The idea for garten started in founder Michael […]
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Snow sports hand-wear manufacturer Gordini has debuted a new logo, website, creative campaign, and product line as part of a major brand refresh. The new logo – created by California-based Libre Design Studio – is claimed to represent Gordini’s “alpine origins”, with a mountain range detail that alludes to the manufacturer’s Vermont roots, where the […]
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Internet domain name registrar and web hosting giant GoDaddy has revealed an all-new logo. Dubbed “GO”, and mixing a generic, sans-serif type with a heart-shaped monogram, the new design stands in complete contrast to the American brand’s former cartoon-style logo. “We created the GO’s swooping arcs to represent the indomitable spirit of everyday entrepreneurs. And […]
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Toy and game manufacturer University Games has revealed an all-new logo design as part of its 35th anniversary celebrations. Originally founded in 1985, the San Francisco-based company has since gone on to develop over 500 games, puzzles, and children’s learning and activity sets. “This logo symbolises our unique mixing of learning and fun. The red […]
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