Snow sports hand-wear manufacturer Gordini has debuted a new logo, website, creative campaign, and product line as part of a major brand refresh. The new logo – created by California-based Libre Design Studio – is claimed to represent Gordini’s “alpine origins”, with a mountain range detail that alludes to the manufacturer’s Vermont roots, where the […]
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Internet domain name registrar and web hosting giant GoDaddy has revealed an all-new logo. Dubbed “GO”, and mixing a generic, sans-serif type with a heart-shaped monogram, the new design stands in complete contrast to the American brand’s former cartoon-style logo. “We created the GO’s swooping arcs to represent the indomitable spirit of everyday entrepreneurs. And […]
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Toy and game manufacturer University Games has revealed an all-new logo design as part of its 35th anniversary celebrations. Originally founded in 1985, the San Francisco-based company has since gone on to develop over 500 games, puzzles, and children’s learning and activity sets. “This logo symbolises our unique mixing of learning and fun. The red […]
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studioBIG has created the logo and branding, as well as the interior design scheme, for Glam Glow Med Spa, which has just opened in Woodhaven, Queens, New York. Located in what was formerly a dilapidated barber shop, the medical spa’s services include, among others, body contouring, laser treatments, massage, and facials. The design team at […]
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Emily Oberman and the rest of the design team at Pentagram have created the logo and identity for new direct-to-consumer cookware company, Great Jones. The latter’s name is said to be a homage to cookbook author and editor Judith Jones, who published American chefs Julia Child and James Beard. The name also serves as a […]
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Eco-luxe skin care company, Kari Gran, has unveiled a new logo, packaging, and even a new shade for its popular lip product line, now known as Lip Whip by Kari Gran. Company bosses say the wildcrafted Lip Whips has received a fresh makeover in order to keep up with ever-growing consumer preferences. As a result, […]
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After more than 75 years, American company Green Textile is rebranding to Signet Mills. While ownership remains the same, bosses at the South Carolina-headquartered business say the rebrand aims to align the company’s name with its “value proposition”. “The new branding is built around the concept of signet rings, used for thousands of years as a […]
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