Oh My Green Rebrands to ‘garten’
Oh My Green, a ‘concierge-style’ provider of healthy food to corporations across America, has announced it has rebranded to garten.
In addition to a new name, garten is also debuting a new look and feel of the brand, new logo and marketing initiatives to support the launch.
The idea for garten started in founder Michael Heinrich’s grandmother’s German garden where he discovered “the power of using food to nourish and heal the mind and body”. garten, which is the German word for garden, pays homage to the roots of the company.
In development for over a year, the rebrand marks a turning point as the company moves to “a broader wellbeing service provider”.
“With a dynamic shift in the workplace happening as companies explore longer-term onsite and remote workplace options, employers are looking for solutions to support all aspects of their employees’ wellbeing both offsite and onsite,” says the San Francisco Bay Area-headquartered company.
“At garten, our vision is to bring a modern approach to overall wellbeing in the workplace and the rebrand marks an important step in the evolution of our company,” adds Heinrich. “The focus on health is top-of-mind and more important than ever. We’ve heard from numerous leaders that wellness and especially immunity will play an integral role in how they support their employees as they come back to the workforce, whether onsite or remote.”
In the past year, garten claims to have doubled its customer base by partnering with companies such as Autodesk, Google, and Slack.
Under the new brand name, the company’s services have been rebranded to include, among other things, in-office turn-key micro-kitchens maintained by garten’s onsite staff; ‘curated’ boxes delivered directly to the office that consist of fresh fruits and up and coming ‘artisanal’ snacks; and wellness classes like yoga and meditation delivered in-office or virtually to support individual wellness or team bonding.