Workforce analytics and productivity software Workpuls has rebranded as “Insightful”, revealing a new logo, wordmark, typography, and colour palette.

Founded back in 2016, Workpuls is now claimed to be used by over 115,000 users daily across 1,300 enterprises and businesses across the globe.

The American firm says the new name and logo better represent its goal to help organisations work in a more informed way using work data insights.

From a design perspective, the new logo combines a wave chart with the letter “i” from Insightful “to signify how the software helps organisations find signals in the noise of daily work data”.

“The new branding also recognises the more dynamic and distributed way workplaces around the world work today. A trend that will continue to accelerate in future. With the rise of remote and hybrid work, companies now need more robust, specialised tools to manage effectively – a need Insightful is designed to fulfill,” further says the San Francisco-headquartered company.

“When we started Workpuls six years ago, the way the world worked was very different to how it works today,” adds founder and CEO, Ivan Petrovic. “We’re excited to bring our new brand and enhanced product offering into the world. They reflect the vision we have for the future of work. One where teams are able to stay productive and efficient in increasingly dynamic environments, which will simultaneously enable employees to enjoy greater flexibility.”

The refreshed logo and brand identity is expected roll out across all of the company’s assets in the coming weeks.

Source: Insightful