Bonaventure’s Luxury Lifestyle Product Aura Gets New Name and Logo

Bonaventure, an alternative asset manager focused on the design, construction, and management of properties across the Mid-Atlantic and Southeastern regions of the United States, has announced that it has rebranded Aura, its luxury lifestyle product, as “Attain”. Bosses at the American firm say the new name better reflects the company’s goal to help its residents […]
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Hugo Boss Rebrands, Updates Logo Design

Mid-luxury fashion label Hugo Boss has revealed a facelift that introduces a new logo design along with a rebrand across all consumer touchpoints. Technically encompassing two brands, Boss and Hugo, the wordmark has been updated for the first time since a previous adjustment that was carried out back in the early 1990s. “The new logos […]
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Rolls-Royce Updates Design of Famous Mascot

Rolls-Royce has updated the design of its famous ‘Spirit of Ecstasy’ mascot, which will sit atop the bonnet of the British luxury marque’s new and as yet unrevealed all-electric car, dubbed “Spectre”. The figurine has been redesigned with a lower stance that is claimed to bring her much closer to the drawings made by her […]
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Ferrari Reveals 75th Anniversary Logo

World famous Italian sports car marque Ferrari has unveiled a special logo design to mark its 75th anniversary. “As it prepares to celebrate 75 years that have revolutionised the automotive world, Ferrari unveils the logo dedicated to that milestone anniversary,” say the company. Founder Enzo Ferrari first opened his small factory in Maranello in 1947 […]
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Mucca Brands Daxton Hotel and Madam Restaurant

Design and branding studio Mucca has created the identity for Daxton Hotel and its companion restaurant Madam. Located in Birmingham city in the U.S. state of Michigan, the 151-room hotel project is the brainchild of local entrepreneur Mark Mitchell and the Aparium Hotel Group. “Every client, whether the job be a hotel, a restaurant, or […]
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Pittsburgh Jet Center Reveals New Name and Logo

Pittsburgh Jet Center (PJC) has announced that it will rebrand under the name of “Private Jet Center” and keep its base of operations in Pennsylvania. As a Part 135 operator, the air carrier provides commercial, non-scheduled aircraft operations, for example, private air charter and air taxi flights. In early 2021 it was announced that the ownership […]
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Rolls-Royce ‘Spirit of Ecstasy’ Marks 110th Anniversary

Famed British car brand Rolls-Royce is celebrating the 110th anniversary of the “Spirit of Ecstasy” – its official emblem. The intellectual property of the design was officially registered on 6 February 1911, establishing a defining feature of the Rolls-Royce brand – and one that would go on to become one of the most famous, iconic, […]
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