Crystal Maker Waterford Given New Look by Identica

Irish luxury crystal brand Waterford has unveiled a new logo and identity created by London-based agency, Identica. The rebrand is claimed to amplify the traditional craftsmanship and complex cutting techniques used by the company, which has a history dating back to the 1780s. “Reframing the brand as desirable and relevant to a younger audience, the […]
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McLaren Reveals Name and Logo of New Hybrid Supercar

Luxury supercar manufacturer McLaren has announced the name and logo of its forthcoming hybrid-powered model. The new “Artura” is set to become the British brand’s first high-performance hybrid series production supercar, building on the expertise in electrification first showcased in the McLaren P1 hybrid unveiled back in 2012 and more recently the Speedtail hyper-GT, which […]
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Box of Style by Rachel Zoe Rebrands to ‘CURATEUR’

Box of Style by Rachel Zoe has announced that it has officially rebranded and relaunched to CURATEUR. Originally founded in 2015, the upmarket subscription service delivers bespoke luxury offerings across fashion, beauty, and home, with fashion stylist and TV celebrity Rachel Zoe at the helm. Presented as an alternative to conventional in-store shopping, and available […]
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Rolls-Royce Unveils New Identity Design

World-famous luxury car brand Rolls-Royce has today unveiled a new brand identity with design by Pentagram. The British brand says it appointed Marina Willer, partner at Pentagram, to create a new look that would appeal to a younger demographic, particularly as the marque’s clients have decreased to an average age of just 43 in recent […]
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London Executive Offices Rebranded by Some One

SomeOne has rebranded serviced office business London Executive Offices to The Argyll Club. Having changed hands in a £475m deal in 2018, and formerly known by its acronym LEO, the company operates 38 workspaces in some of the most premier locations in London, including in the City, Belgravia, and Mayfair. The new brand symbol is […]
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Drinks Brand ‘Xachoh’ Gets Calligraphic Logo by Afterhours

Branding agency Afterhours has created the logo and packaging for recently launched drinks brand, Xachoh. Founded by Mohamad Djahanbakhsh, whose family has reportedly been making health remedies for six generations, the drinks label currently has two offerings, dubbed “Blend No. 5” and “Blend No. 7”. The plant-based drinks, which are not only free from alcohol […]
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Chocolate Brand ‘Raw Halo’ Gets Redesigned by B&B Studio

Organic chocolate brand Raw Halo has launched its new brand identity and packaging across its range of vegan bars, with the design created by London-based agency B&B studio. Founded in 2015 by Meg Haggar, Raw Halo’s chocolate bars are claimed to be made using only ethically sourced ingredients, which include single-origin cacao and coconut sugar. […]
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