The Clearing Creates Look for ‘Gravity’ Health & Fitness Centre

Branding consultancy The Clearing has designed the look for Gravity, which is said to be the world’s first 6-star health and fitness centre. The agency was responsible for creating the brand proposition, name, visual and verbal identity for the private members’ club located in Singapore that first opened in August 2015. “Our work was founded on […]
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Pentagram Creates Identity for Sports Supplement, ‘HOTSHOT’

Pentagram’s Daniel Weil and Michael Bierut have collaborated on the design of the brand identity and packaging for HOTSHOT, a new sports drink that is claimed to prevent and treat muscle cramps. The supplement was invented by Dr. Rod MacKinnon, MD, a Nobel Prize-winning neuroscientist and endurance athlete, in collaboration with Bruce Bean, PhD, a neurobiology professor […]
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PB Creative Designs New Logo and Branding for Lynx

Lynx has updated its brand positioning by unveiling a new range of male grooming products, including daily fragrances, body wash, and hair styling products. Its existing products have also been given a new look and feel, in line with the new positioning. The refresh was introduced via an advertising campaign, ‘Find Your Magic’, in February this […]
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Brane Designs New Logo for Football Star, Gareth Bale

London-based creative agency Brane has created the new logo design for football star Gareth Bale. The designers say they were approached to work on the project by sports entertainment agency Anchorfan, as well as by football agent Jonathan Barnett, of Stellar Group, who masterminded Bale’s £86 million move from Tottenham Hotspur to Real Madrid. “We […]
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Branding and Identity Design for ‘ODIN Crossfit’

Run by ex-military personnel Bobby and Tia Rodwell, ODIN CrossFit is a newly founded strength and conditioning facility based in Frederick, Maryland (USA). The duo engaged design studio Tribe, also from Frederick City, to design and develop the branding for their new fitness coaching business. Overseen by principal Seth Sirbaugh, the designers at Tribe created […]
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Identity for Rock Band T.W.O.S

The Wheels Of Sorrow are a music band hailing from St. Petersburg in Russia. Originally formed in autumn of 2009, they launched their debut EP “Cycle” the following year in mid-2010. Their first full album, entitled “the realist”, was released in late 2011. Since that time, the band has toured over 30 cities across Russia […]
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