SomeOne has created the new branding and identity for well-known American restaurant chain, TGI Fridays. Aesthetically, the rebrand, which also includes a name change to Fridays, harks back to the 1960s, with the business having launched in 1965 on the corner of New York’s 63rd Street and First Avenue. “We began with a full strategic […]
[READ MORE]
J.D. Byrider, which claims to be America’s largest so-called “buy here, pay here” car dealership network, has announced a major rebranding. The makeover includes a top-to-bottom redesign of the company’s name, logo, website, and messaging, with the latter also including a new tagline, namely, “Buy. Finance. Drive on.” At the heart of the new brand […]
[READ MORE]
Cybersecurity and anti-virus giant Kaspersky Lab has undergone a brand refresh, unveiling a new logo design in the process. The new wordmark is said to have been designed using “geometric and mathematically exact letter forms”, which are further claimed to represent the Russian company’s “top class software engineering expertise”. The updated logo is also missing […]
[READ MORE]
Design agency Hulsbosch has rebranded Melbourne IT to ARQ Group – claimed to be Australia’s leading digital provider and a global leader in domains and hosting. The company was originally established in 1996 as one of Melbourne University’s commercial ventures with the sole rights to manage .au domains in the early days of the internet. The […]
[READ MORE]
American chemicals giant DuPont has unveiled a new global brand identity and logo design as part of a company restructuring plan. The U.S. manufacturer, which is famous for having created products such as Kevlar and Teflon, merged in 2017 with the Dow Chemical Company to create DowDuPont. The latter is now scheduled to be split into three independent […]
[READ MORE]
Pentagram’s Austin studio has created an Art Deco-inspired identity for Nashville’s main art museum. The newly named Frist Art Museum was previously known as The Frist Center for the Visual Arts, and was opened in 2001 in what was formerly a U.S. Post office building whose design and architecture dates back to the 1930s. During […]
[READ MORE]
Following approval from its Foundation Board led by former French Sports Minister Valérie Fourneyron, the International Testing Agency (ITA) has revealed the logo and slogan, “Keeping Sport Real”, which together will form the cornerstone of its brand identity. Headquartered in the Swiss city of Lausanne, ITA is a newly-formed not-for-profit body that aims to provide anti-doping […]
[READ MORE]
