Insurtech Firm Hiro Rebrands to ‘Locket’

Prevention-first insurtech company, Hiro, has rebranded to “Locket”, which the UK firm says will enable it to not only communicate its product more effectively but also help it to grow internationally. The business currently offers members a better price on their policy if they proactively protect their homes using smart technology. It also has a […]
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Okaybro Brands Cannabis Licensing Platform – ‘Canopyright’

As the cannabis industry continues to see rapid growth, especially in North America, cannabis growers, suppliers, brands and consumers are all said to be looking for a more transparent, equitable environment that incentivises and rewards breeders. Describing itself as a “decentralised herbarium”, Canopyright is stepping into the breaches as an industry licensing program that hopes […]
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Yale Marks 180th Anniversary with New Logo Design

Yale, one of the oldest, international brands in the world, and arguably the best-known name in the lock industry, has officially introduced an updated logo and identity. The new look, which has been designed by London-headquartered creative consultancy GW+Co, is said to be the result of year-long rebrand process that has been conducted in what […]
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London Executive Offices Rebranded by Some One

SomeOne has rebranded serviced office business London Executive Offices to The Argyll Club. Having changed hands in a £475m deal in 2018, and formerly known by its acronym LEO, the company operates 38 workspaces in some of the most premier locations in London, including in the City, Belgravia, and Mayfair. The new brand symbol is […]
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German Designer Envisions Global Symbol for Cryptocurrency

Brand Me Crypto is a recently launched logo design contest being sponsored by Bitcoin-friendly payment processor Vogogo and cryptocurrency exchange Cryptsy. Starting with one Bitcoin in 2009, followed by the development of alternative coins, cryptocurrency is a payment network that is expected to grow in the coming years. However, it presently stands without an overarching […]
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Logo Concept for Harry Houdini

Famous performer Harry Houdini (d. 1892) needs very little introduction. As a stunt man and escapologist, breaking free from handcuffs in some death-defying fashion was one of his specialities; he was even known as “Harry Handcuff Houdini” in his early days. This identity design is a hypothetical proposition from Brazilian designer Leo Porto. The logo […]
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