William & Mary Athletics Unveils New Logo Design

The College of William & Mary, which is the second oldest university in America, has unveiled a refreshed brand, including an all-new set of logos, for its athletics department. The intention behind the redesign is to align the sports department’s visual identity more closely with the university’s main logo and branding. As such, the previous […]
[READ MORE]

Volvo Unveils Name and Logo of New Mobility Brand

Volvo has revealed the name and logo of a new brand that the Swedish carmaker says will expand its global mobility operations by providing “on-demand” access to cars and services through a special app. Dubbed simply “M”, and set to debut in Sweden and the US in the spring of 2019, the new service is […]
[READ MORE]

‘Milk’ Cashmere Unveils New Logo and Identity by BTL Brands

BTL Brands has repositioned Porto and New York-based luxury cashmere company, Milk Cashmere, with a new brand identity as it eyes up the mother and baby market. The consultancy was responsible for developing the brand strategy, as well as creating the brand name, logo and personality for the new luxury cashmere brand. “The name Milk, […]
[READ MORE]

Racing Driver Jack Manchester Gets New Identity by SomeOne

UK branding practice SomeOne has created the new logo and identity for young up-and-coming British racing driver, Jack Manchester. After becoming one of the youngest pilots to fly solo in both a helicopter and an aeroplane at the age of just 17, Jack subsequently turned his attention to motor racing. His 2017 season culminated in […]
[READ MORE]

Data Specialist ‘Wavemetrix’ Gets New Look by BTL Brands

Branding agency BTL Brands has rebranded Wavemetrix, a London-based technology company that specialises in data intelligence for the movie and entertainment industry. The agency was responsible for creating Wavemetrix’s original branding in 2011, but felt the identity had become “too generic” and needed updating to mirror the company’s growth in recent years. “Back then the […]
[READ MORE]

Merced College Unveils New Logo Design

Merced College, a community college located in Merced County in California, has unveiled an all-new logo design as part of a branding refresh. Designed by the Jeffrey Scott Agency of Fresno, the new logo modernises and refocuses the visual representation of the College, and is said to have come after a year of market research […]
[READ MORE]

SomeOne Rebrands UK FinTech Company, ‘MarketInvoice’

SomeOne has rebranded MarketInvoice, which is claimed to be one of the fastest growing UK FinTechs. Founded in 2011, the company is said to have already supplied over £1billion in funding to businesses big and small in the UK. SomeOne was approached to create a new strategy and refreshed approach to telling their story to […]
[READ MORE]