UFC Unveils 25th Anniversary Logo

The UFC has revealed a special 25th anniversary logo that will be used throughout 2018 to mark the mixed martial arts brand’s historic milestone. The logo, designed in conjunction with advertising agency Droga5, combines silver numerals with the UFC’s “Octagon” – a word and symbol that has become synonymous with the famous MMA promotion, and […]
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World Taekwondo Reveals New Brand and Logo Design

The World Taekwondo Federation (WTF) has rebranded as World Taekwondo, with the organisation’s new brand and logo having being revealed this week at the 23rd World Taekwondo Championships in Muju, Korea. The name change comes as the organisation wants to avoid confusion of its acronym with the offensive slang abbreviation ‘WTF’, which is commonly used […]
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Sports Taekwondo Australia Holds Competition for New Logo

Sports Taekwondo Australia (STAL) has called on its members to design a new logo for the organisation with a competition. STAL says it needs a logo that is “unique, appropriate, simple, memorable and timeless”. The national governing body also wants it to be usable with or without the name, and adaptable so it can be […]
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UFC Unveils New Logo and Brand Identity

The world’s leading MMA brand, the UFC, unveiled a new logo and visual identity this past weekend, ahead of UFC 189: MENDES vs. MCGREGOR. The new look is the first update for the mixed martial arts brand since the organisation was purchased by Zuffa in 2001. Featuring a completely redesigned graphics package, the new visual […]
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Logo Design for a Martial Arts Club: Capoeira Hangzhou

Visual artist and designer Andrey Danilov has created this identity for a capoeira club in Hangzhou, China. Andrey initially spent a couple of days sketching out capoeira movements, hoping to isolate a particular technique that could be used to visually symbolise what is a very expressive martial art form. Key for Andrey was communicating the […]
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MMA: Anderson Silva Logo

Brazilian martial artist Anderson Silva is the current UFC Middleweight title-holder – and also the longest reigning champion in UFC history. Unsurprisingly, therefore, some have labelled him as the best pound-for-pound fighter in the world. A graduate of New York’s Pratt Institute, brand and apparel design specialist Tobin Dorn created Anderson Silva’s logo back in […]
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