New ‘Upstream’ Sparkling Water Gets Branded by Robot Food

Brand design agency Robot Food has created the logo and packaging for a new beverage from Sunderland-headquartered soft drinks manufacturer, Clearly Drinks. The latter came to Robot Food with a new ‘premium’ offering, namely, a flavoured sparkling water with an affordable price tag. In what is reportedly a booming category, the drinks manufacturer aimed to […]
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Mr Kipling Gets Redesigned by Robot Food

Leeds-based branding agency Robot Food has tweaked the logo and packaging for cake manufacturer, Mr Kipling. Although a household name in the UK as a result of its famous “exceedingly good cakes” television adverts, Mr Kipling is relatively unknown internationally. “It was clear there was a great opportunity in both the US and Australia for […]
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Robot Food Rebrands Seabrook Crisps

Robot Food has rebranded Seabrook Crisps, with the refresh including new packaging designs as well as a mildly retweaked logo. Said to be the inventors of the crinkle-cut and the first crisp manufacturer to use sunflower oil, the Bradford-based brand tasked Robot Food to redesign its Crinkle, Lattice and Straight Cut ranges. “Seabrook has an enviable heritage, holding […]
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