Commonwealth Bank has this week revealed its new brand identity and marketing campaign. For the first time in almost three decades, the Australian bank has also reimagined its ‘diamond’ logo, which, when it was first introduced in 1991, became the fourth logo in the bank’s 110 year history. Commonwealth Bank’s chief marketing officer Monique Macleod […]
[READ MORE]
World-famous luxury car brand Rolls-Royce has today unveiled a new brand identity with design by Pentagram. The British brand says it appointed Marina Willer, partner at Pentagram, to create a new look that would appeal to a younger demographic, particularly as the marque’s clients have decreased to an average age of just 43 in recent […]
[READ MORE]
Trollbäck+Company has created the brand identity for IRIS, a next-gen audio tech start-up that has this week launched its new wireless headphones dubbed “Flow”. IRIS’ logo and visual identity makes the UK-based audio company stand out “in a sea of corporate 360° audio and 3D sound technologies”, according to the New York branding and design […]
[READ MORE]
Major League Soccer’s 30th franchise has revealed its name, crest, and colours ahead of its official on-field footballing debut in 2022. Created in partnership with New York-based design agency Doubleday & Cartwright, Charlotte Football Club’s new ‘fan-driven’ branding has been nearly 10 months in the making. “In order to get the fans-eye view, we immersed […]
[READ MORE]
French entertainment group Banijay has unveiled its new identity and website, following a €2bn acquisition of indie TV producer Endemol Shine Group. Originally founded back in 2008, Banijay has gone on to produce global hits including Keeping up with the Kardashians, Versailles, The Secret Life of 4 Year Olds, Temptation Island, Survivor, The Real World, […]
[READ MORE]
SRAX, a digital marketing and consumer data management technology company, has announced the rebrand of its investor intelligence platform, SRAX IR, to “Sequire”. The new name is meant to illustrate the Software as a Service (SaaS) platform’s number one objective and purpose, which is to acquire and secure investors for publicly traded companies. The refreshed […]
[READ MORE]
Also Organics is entering the rapidly growing CBD products market with a look that the Tennessee-headquartered business says will make it stand out from other cannabinoid brands The company’s product range includes tinctures, gummies, gel caps, balms, salves, and lotions, all of which are made from 100 per cent American-grown, organic hemp. Both the formulations […]
[READ MORE]
