Lotus Reveals New Logo and Wordmark

British sports car brand Lotus has this past week revealed a new corporate identity, complete with a refreshed logo. Specific design changes to the latter include a revised roundel as well as an all-new typeface for the wordmark. “We’ve looked back at the original Lotus roundel and thought about Colin Chapman’s philosophy – to simplify […]
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& SMITH Brands Albion & East’s New ‘Serata Hall’ Restaurant

London-based branding agency & SMITH has created the logo and identity for Serata Hall, a new eatery from restaurant group Albion & East. Recently opened on Old Street roundabout in London’s Shoreditch, Serata Hall joins the brand’s two sister sites, namely, Canova Hall in Hackney and Martello Hall in Brixton – both of whose identities […]
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Without Rebrands Luxury Bedmaker, Savoir

London design studio Without has rebranded Savoir, which is claimed to be “the world’s most luxurious bedmaker”. The company has been making beds since 1905, when it was set up to supply The Savoy Hotel in London. Each bed is said to be custom-made in the UK using only high-end natural materials, and with one […]
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Warner Chappell Music Reveals New Logo Design

Warner Chappell Music (WCM) has revealed a new logo design and brand identity as part of a major rebrand. The changes follow what is being claimed as “the beginning of a new era” for the global music publishing giant, which recently introduced its new leadership duo of Co-Chair & CEO Guy Moot and Co-Chair & […]
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Pentagram Brands New Cookware Startup, ‘Great Jones’

Emily Oberman and the rest of the design team at Pentagram have created the logo and identity for new direct-to-consumer cookware company, Great Jones. The latter’s name is said to be a homage to cookbook author and editor Judith Jones, who published American chefs Julia Child and James Beard. The name also serves as a […]
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Coldwell Banker Real Estate Unveils New Logo Design

Coldwell Banker Real Estate has unveiled a new logo design as part of a rebranding effort dubbed “Project North Star”. The most noticeable addition to the company’s logo is a star positioned in the top right corner, which it is claimed “symbolises the brand’s position in real estate as a consistent, reliable presence guiding us […]
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Pentagram Updates Rolls-Royce Logo for the Digital Era

Design agency Pentagram has refreshed the logo and brand identity for Rolls-Royce in an effort to bring “visual continuity across geographies and business channels”. The famous British car marque was originally founded in 1906 by Charles Rolls and Henry Royce. During World War I the company also entered into aero engine manufacturing. Although the car […]
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