Pentagram Brands New Cookware Startup, ‘Great Jones’

Emily Oberman and the rest of the design team at Pentagram have created the logo and identity for new direct-to-consumer cookware company, Great Jones. The latter’s name is said to be a homage to cookbook author and editor Judith Jones, who published American chefs Julia Child and James Beard. The name also serves as a […]
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Coldwell Banker Real Estate Unveils New Logo Design

Coldwell Banker Real Estate has unveiled a new logo design as part of a rebranding effort dubbed “Project North Star”. The most noticeable addition to the company’s logo is a star positioned in the top right corner, which it is claimed “symbolises the brand’s position in real estate as a consistent, reliable presence guiding us […]
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Pentagram Updates Rolls-Royce Logo for the Digital Era

Design agency Pentagram has refreshed the logo and brand identity for Rolls-Royce in an effort to bring “visual continuity across geographies and business channels”. The famous British car marque was originally founded in 1906 by Charles Rolls and Henry Royce. During World War I the company also entered into aero engine manufacturing. Although the car […]
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Fashion Brand Balmain Unveils All-New Logo Design

Luxury French clothing label Balmain has unveiled a new logo design as part of a rebranding program – the first in the company’s nearly 80-year history. “Having been the Creative Director of this house for eight years, I’m not about to tear down traditions or break rules simply for the sake of breaking them,” said […]
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Pentagram Creates New Identity for Fitness Coach Mike Barwis

Pentagram has designed the new brand identity and website for fitness coach and entrepreneur Mike Barwis. Said to be one of the world’s top strength and conditioning coaches, Barwis is the strength coach and senior consultant for the New York Mets as well as the star of “American Muscle” – a TV show that currently […]
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William & Mary Athletics Unveils New Logo Design

The College of William & Mary, which is the second oldest university in America, has unveiled a refreshed brand, including an all-new set of logos, for its athletics department. The intention behind the redesign is to align the sports department’s visual identity more closely with the university’s main logo and branding. As such, the previous […]
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Skin Care Brand ‘Kari Gran’ Unveils New Logo and Packaging

Eco-luxe skin care company, Kari Gran, has unveiled a new logo, packaging, and even a new shade for its popular lip product line, now known as Lip Whip by Kari Gran. Company bosses say the wildcrafted Lip Whips has received a fresh makeover in order to keep up with ever-growing consumer preferences. As a result, […]
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