Spanish designer Marçal Prats has rebranded Barcelona Century, a hotel located in the famous L’Eixample district of Barcelona. Pronounced ‘lay-sham-pluh’ and meaning, literally, “extension” in the Catalan language, L’Eixample was constructed in the late 19th and early 20th centuries and is therefore considered to be the ‘newer’ part of Barcelona. As one of the earliest examples […]
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NADFAS – the largest arts education charity in the UK – has been renamed, rebranded and repositioned as The Arts Society. Following a six-way competitive pitch, Jane Wentworth Associates (JWA) were tasked with undertaking an in-depth review of the brand and developing a completely new brand strategy – the first since the organisation’s launch in 1968. […]
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State Bank of India, said to be India’s largest banking and financial services provider, has unveiled its new brand identity, designed to position SBI as a “modern, progressive bank, ready to meet the financial needs of all Indians.” SBI’s senior management and the SBI brand marketing team, led by Dinesh Menon, collaborated with the founding […]
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Supple Studio has created the name and identity for TWINE – a new web platform and app created to help local businesses measure their economic, social and community impact more easily. Funded and created by not-for-profit trust Power to Change, the software aims to be simpler and more user friendly than anything else on the […]
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SomeOne has created the new strategy, name and branding for what is claimed to be one of the most important projects currently in development in the south of England. When complete, Devonshire Park complex, which is said to be the biggest scheme Eastbourne Borough Council has ever embarked on, will aim to become a nationally […]
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Pentagram’s Marina Willer and her team have designed a new logo and identity for high-end German interiors outfitter, Ludwig Seufert. Working on a diverse range of interiors, from theatres to stores and even yachts, the family-owned company has been in operation since 1898 and includes the likes of Jill Sander, Prada and Victoria Beckham among […]
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Saffron, the brand consultancy founded by Jacob Benbunan and Wally Olins in 2001, is marking its 15th-anniversary by evolving its offering as a consultancy, incorporating new members to the team, and setting up new offices in Berlin and San Francisco. The agency has therefore launched a new visual identity and website to help signal this evolution […]
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