‘Milk’ Cashmere Unveils New Logo and Identity by BTL Brands

BTL Brands has repositioned Porto and New York-based luxury cashmere company, Milk Cashmere, with a new brand identity as it eyes up the mother and baby market. The consultancy was responsible for developing the brand strategy, as well as creating the brand name, logo and personality for the new luxury cashmere brand. “The name Milk, […]
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WIC Gets New Logo and Identity by Sullivan

The National WIC Association has unveiled a refreshed visual identity as part of a new ad campaign, designed and strategised by brand engagement firm Sullivan. WIC is claimed to be the US’ most successful and cost-effective public health nutrition program, providing over 8 million mothers and their young children with food, nutrition education and community support. The relationship began earlier […]
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Jordan Amer Designs Identity for Semaphore London

This past week, a former PR director and business director from Mother launched what they are calling a “new kind” of communications agency. Newly founded Semaphore London says it will aim to blend PR strategy with the content capabilities of an ad agency. Founding partner Liam Fay-Fright was formerly the director of communications at Mother […]
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