BrandOpus Creates New Logo and Identity for Motorway Service Station Chain – Moto

Branding agency BrandOpus has refreshed the logo and identity for UK motorway service station chain, Moto. The new look, which aims to “trigger smiles”, is rooted in a new brand strategy and encompasses Moto’s visual identity, brand world, comms, wayfinding, and spatial design. “The visual overhaul marks a significant shift in the motorway service station […]
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BrandOpus Unveils New Logo and Identity

Global branding agency BrandOpus has revealed an all-new look that ‘celebrates’ the firm’s switch to becoming an employee-owned business earlier this year. Developed in-house, the refreshed identity incorporates a brand new logo complete with a cracked egg symbol, a revised colour palette, and a new suite of assets. “Acting as a visual metaphor for creativity […]
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BrandOpus Develops New Identity for ‘Brakes’

Brakes, a leading European food service supplier to the catering industry with over 10,000 employees based in over 80 locations, has partnered with BrandOpus to create their new brand identity, designed to highlight the company’s dedication to quality and service. The new identity serves as shorthand for the company mission, placing the Brakes people and […]
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