ShopTalk Creates Logo and Branding for Electric Sports Car Firm – Piëch

London-based studio ShopTalk has created a bespoke brand typeface for Swiss electric car start-up, Piëch. Described as a “geometric sans serif font that marries European tradition and electric innovation”, Piëch Sans has also been used to create the automotive brand’s main logo. “The design of the typeface references Swiss Style, also known as the International […]
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Ferrari Reveals 75th Anniversary Logo

World famous Italian sports car marque Ferrari has unveiled a special logo design to mark its 75th anniversary. “As it prepares to celebrate 75 years that have revolutionised the automotive world, Ferrari unveils the logo dedicated to that milestone anniversary,” say the company. Founder Enzo Ferrari first opened his small factory in Maranello in 1947 […]
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Insurance Company HSB Launches New ‘Locomotive’ Logo

HSB has revealed its new logo as the 154-year-old company founded as Hartford Steam Boiler launches a new brand. Specialising in insurance for dry cleaners, power generators and refineries, the Connecticut-headquartered company will from now on be known simply as HSB, endorsed by its corporate parent, Germany’s Munich Re, which happens to be one of […]
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Cleveland Natural History Museum Unveils Centennial Logo

To celebrate 100 years since it was founded, the Cleveland Museum of Natural History has revealed a special logo. The centenary design has been created by Rebecca Santo (pictured below), a senior illustration major at the Cleveland Institute of Art (CIA), after she was chosen as the winner of a four-week long student-competition that was […]
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Logo Unveiled for the 2020 Champions League Final in Istanbul

The identity for next year’s Champions League final, which is to be held in the Turkish city of Istanbul, has officially been unveiled. The logo is the second in a series of final designs and features the trophy as its centrepiece. Created by artist and illustrator Tolga Tarhan, who happens to be a native of […]
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Qatar 2022 Football World Cup Logo Revealed

The official logo of the 2022 Fifa World Cup in Qatar has been revealed in the capital city of Doha. As well as making allusions to the game of football, the design is claimed to feature elements of local and regional Arab culture. “The swooping curves of the emblem represent the undulations of desert dunes […]
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Without Rebrands Luxury Bedmaker, Savoir

London design studio Without has rebranded Savoir, which is claimed to be “the world’s most luxurious bedmaker”. The company has been making beds since 1905, when it was set up to supply The Savoy Hotel in London. Each bed is said to be custom-made in the UK using only high-end natural materials, and with one […]
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