This Way Up Creates Branding and Packaging for New Plant-Based Cheese Range – ‘Nurishh’

This Way Up, a London-based design agency specialising in healthier food and drink, has created the branding and packaging for ‘flexitarian’-focused new plant-based cheese range, “Nurishh”. In 2020, one of the world’s largest dairy companies, the Bel Group, acquired All in Foods, a French plant-based cheese startup, with the mission to launch a globally recognised […]
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General Assembly Pizza Unveils New Logo and Packaging

Canadian frozen pizza company General Assembly Pizza (“GA Pizza”) has unveiled a new logo, colour palette, typography, and illustrations as part of a major rebrand. The latter also includes a new website where customers can order a freshly frozen pizza and have it delivered direct to their door, either as a one-time purchase or on […]
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Marin French Cheese Co. Reveals New Logo and Packaging

Marin French Cheese Co. has unveiled a new logo and package design in an effort to strengthen its claim to being America’s oldest artisan cheesemaker. The company was originally founded in 1865 when the Thompson family began making soft-ripened cheeses using French techniques in the coastal terroir of Marin County, which is located in Northern […]
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Robot Food Rebrands Freaks of Nature to ‘Over The Spoon’

British free-from pudding brand Freaks of Nature has re-launched as “Over The Spoon”, with the new look created by Robot Food. Originally launched in 2017 by Cardium Products as the UK’s only dedicated manufacturer of free-from puddings, Freaks of Nature was created in response to the growing opportunity in the plant-based and free-from space. In […]
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Rudi’s Organic Bakery Completes Rebrand with New Logo and Packaging

Rudi’s Organic Bakery, said to be one of America’s largest organic bread labels, has completed its rebrand to Rudi’s Rocky Mountain Bakery. The name change is, of course, accompanied by an all-new logo as well as revamped packaging design that will be implemented across the brand’s entire portfolio with the goal of attracting new customers […]
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Pyure Organic Reveals New Logo and Packaging

Pyure Organic, said to be one of the fastest-growing U.S. brands in the low-to-no-calorie sweetener category, has announced a major rebrand of its organic and non-GMO plant-based sweeteners, baking mixes, milk modifiers, and spreads. The Naples, Florida-headquartered company says it partnered with marketing and media agency Ideabar to develop integrated marketing strategies to accelerate business […]
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P&W Creates Logo and Packaging for ‘VITASMART’

Pemberton & Whitefoord LLP has designed the logo and packaging for a new range of female supplements called “VITASMART”. The identity and branding aims to stand out in the growing vitamins, minerals, and supplements (VMS) category, and features a distinct brand marque in the form of a ‘V’ with wings, which is claimed to indicate […]
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